Zona de Azar Brasil – Betano Acquires Naming Rights for the Brasileirão Serie A 2024

Brasil.- April 8, 2024  www.zonadeazar.com  Betano betting platform has acquired the naming rights for the Brazilian Serie A Championship until 2026, in a deal that will yield between R$70 and 80 million reais annually for the competition, making it the largest agreement in the history of the tournament, according to Portal Máquina de Deporte.

The betting house comes to replace the wholesale supermarket brand Assaí, which held the naming rights for the competition six years ago. The new partnership will already be visible at the opening of the Championship next Saturday, April 13th.

Betano and CBF already have a partnership in the Serie B of Brasileirão and also in the Copa do Brasil, where the betting house also holds naming rights. Additionally, the company remains the main sponsor of Atlético Mineiro.

Internationally, Betano has partnerships with the Euro Cup and also with the Copa America. Furthermore, it is the main sponsor of Porto, Benfica, and starting from the next season, it will be the main sponsor of Aston Villa.

Editó @_fonta   www.zonadeazar.com