Zona de Azar Brasil – Brazil: Caixa Betting House Plans to Generate R$7 Billion in 2025

Brazil.- October 30, 2024 www.zonadeazar.com As previously reported on our Portal, Caixa Econômica Federal will enter the national betting market. The institution is on the final list of companies authorized to operate in Brazil starting January 1.

With the launch of its own betting platform, Caixa plans to generate R$7 billion in revenue in 2025 alone. Projections for 2025 indicate that the market is expected to generate around R$19 billion.

According to sources, Caixa will initially focus only on sports betting, expanding its betting options based on the success of its initial trials. The institution believes there will be a market shift starting in January 2025.

With regulation in place, smaller companies are expected to be acquired by larger, more notable market players. Caixa believes this will increase Brazil’s revenues and bring it closer to major betting markets like Australia and Canada, which each generate approximately R$30 billion annually.

Edited by: @_fonta www.zonadeazar.com