Zona de Azar Brasil – Brazil: Superbet Secures Naming Rights for the Campeonato Carioca

Brazil.- January 6, 2025 www.zonadeazar.com The Brazilian sports betting operator Superbet has reached an agreement to secure the naming rights for the 2025 Campeonato Carioca.

The company was among the quickest to submit the required documentation and subsequently received government approval to operate in the country under the new model starting January 1.

As part of this framework, Superbet has signed several sponsorship agreements in Brazilian football, including the recent deal with one of Brazil’s most important state championships. This agreement ensures the brand’s presence across all competition properties, including backdrops, arches, banners, and signs.

“This is not just sponsorship; it is a super partnership between Carioca, undoubtedly the most attractive and national state in Brazil, and Superbet. It is a guarantee of success,” said Rubens Lopes, president of the Football Federation of the State of Rio de Janeiro.

Alexandre Fonseca, CEO of Superbet Brazil, added: “I am convinced this will be a successful partnership, thanks to the national reach and appeal of Carioca football, along with the four major clubs and millions of people who love our Brazil. Let’s go for a Super Carioca.”

Edited by: @_fonta www.zonadeazar.com