Zona de Azar UK – EveryMatrix and iGaming Business: Global Slot Player Data Partnership

UK.- October 19th 2023 www.zonadeazar.com In an age of personalisation and gamification, understanding and adapting strategies according to player preferences is key to creating the experiences customers are looking for.

Among the many segments of players, thrillseekers – those who prefer medium to high volatility games – represent a large segment of players in Brazil.

In total, in our results 56 per cent of the most played games are in this volatility category. The rush and excitement attract these players, while the tournaments and connected rewards keep them jumping out of their seats.

Everymatrix Player Behaviour Study Provides Unique Insights into Player Habits in Key Markets

Our new Player Behaviour Study, in partnership with iGaming Business, is part of an unmissable series of findings and insights based on hard data about the world’s most popular online casino markets, seen through the eyes of players

Every 90 days, you’ll have access to vital market intelligence that will shape your strategy to launch or increase your market share in each territory.

Each edition includes data on the country’s most popular games, themes, volatility, mechanics, features and providers, as well as a breakdown of betting behaviour

In our first Study, Stian Enger Pettersen, Casino Director at EveryMatrix, immerses himself in the Brazilian market. He covers the main trends in player behaviour and outlines the ideal strategies for increasing player loyalty and boosting casino revenue in a newly regulated market with vast potential.

The allure of competitions attracts Brazilian casino players

In the dynamic Brazilian market, we see a multitude of preferences in gaming themes and features that reflect the vibrant local culture. But what stands out most is the preference for games that offer more exciting, multi-layered experiences.

Brazil’s Decision to Add Icasino to Its Sports Betting Regulations Opens up a Vast New Market for Operators

Brazilian casino players interact more with challenges, tournaments and other competitions than any other players. Therefore, creating effective personalised strategies, including these features and the games they like best, is key to creating the best gaming experience.

There is an innate element within our human nature that justifies celebrating every triumph, regardless of its scale. This concept of triumph plays a crucial role in our psyche. It’s as if we were inherently programmed to actively seek it out.

In iGaming, competitions and challenges add further layers of emotion. These strategies are even more attractive to this segment of players. Similarly, this is why games with higher volatility tend to be more popular, exhibiting stronger retention rates and healthier betting values compared to other content.

In the case of Brazilian slots players, where medium to high volatility content is the most popular, we see that the average bet is almost eight times higher for three high volatility games in our ranking of the top 20 games for the country.

Effective bonus strategies to reward thrill-seekers

After 15 years on the market, we’ve learnt that there’s no single recipe for success when it comes to tailoring fun experiences for thrill-seekers. A combination of interconnected features is what keeps players entertained and engaged

With this priority, we continue to develop, iterate and add to our suite of engagement features. This includes multiple layers of configurable jackpot tools, layered challenges, tournaments, prize wheels and much more.

Below are our top recommended strategies for brands launching in Brazil, or for those looking to offer a more attractive customer experience.

Refining your casino jackpot strategy

Within our JackpotEngine product we enable operators to create ANY form of configurable jackpot to add to ANY game and cater for ANY player segment. Brands can create, configure and control jackpots for any game and any provider, adding another layer of excitement for players looking for that adrenaline rush.

From the range of options available via JackpotEngine, operators can opt for progressive jackpots that offer players a continuously increasing prize pool for potentially huge winnings over time.

Alternatively, cross-domain jackpots can generate significant rewards for players while effectively managing costs for multi-brand operators. In this case, players in all the domains the operator owns contribute to the growth of a jackpot, while distributing the value and cost to each brand.

Another type of jackpot to increase player excitement, which we have on our JackpotEngine roadmap, are limited-time jackpots. These infuse the gaming experience with a captivating sense of anticipation.

Levelling up with tiered challenges

Layered challenges are another exciting way to keep thrill-seekers entertained. There are no limits when creating player journeys sprinkled with challenges and unlocking rewards, but there are several elements to keep in mind when creating them.

A set of milestones is crucial, supported by rewards and triggers, as well as a currency of your choice (such as player points) for casino players to spend on perks and the option to take different paths through the game

Layered Challenges Let Players Choose Their Own Adventure, Says Everymatrix Casino Head Stian Enger Pettersen

We designed BonusEngine to use multi-level missions with different rewards per level to engage this segment. Players reach a level where it grants rewards instantly and users can monitor progress and time remaining.

Using our solution, operators can enjoy real flexibility and customise rewards by tier. Operators can set time limits on missions, set up missions to unlock each other, as well as create a series of mapped missions with various rewards, so that slot players choose the path they want.

Direct confrontation with in-game tournaments

Organising regular tournaments with real-time leaderboards significantly increases the excitement levels for this adrenaline-seeking segment.

For example, using BonusEngine, operators can set up cross-vertical tournaments for both casino and sports. In addition, real-time leaderboards display the current scores and playing positions of all competitors, keeping players engaged and informed. You can create tournaments for a specific segment or offer them to all players.

Spin the prize wheels

Prize wheels, mixing a multitude of free rewards are another great way to engage various categories of players, including adrenaline seekers, in our experience.

A simple but successful gamification tool, prize wheels can replace the need for other third-party gamification providers.

Fuelled by the technological advances of today and tomorrow, the future of bonuses and gamification tools shines even brighter when integrated with the potential of data-driven, real-time marketing and automation.

This approach is a win-win scenario: as we continue to see in Brazil and many other markets, valuable players gain access to progressively engaging experiences, while operators benefit from constantly evolving systems that successfully meet their business needs.

See the Player Behaviour Study for more information on the Brazilian player.

Edited by: @MaiaDigital www.zonadeazar.com