Zona de Azar U.K. – Sportingtech Launches BetMakers’ Horse Racing Solution on its Platform

U.K.- 23 August 2024 www.zonadeazar.com – Sportingtech, the multi-award-winning iGaming provider, is pleased to announce a new strategic partnership with BetMakers Technology Group (“BetMakers”).

This integration will see Sportingtech incorporate BetMakers’ turnkey horse racing solution into its comprehensive platform, enabling the delivery of a world-class horse racing experience to both existing and new operator partners.

BetMakers, a global leader in horse racing technology, offers an advanced and customisable solution that caters to the diverse needs of the betting industry.

• Award-winning provider to deliver enhanced horse racing experience to global partners

The partnership will allow Sportingtech’s operators to access a vast range of horse racing markets with over 300,000 racing events per year, real-time data feeds, embedded video, and a user-friendly interface that enhances the overall betting experience.

Tommy Molloy, Chief Product Officer at Sportingtech, said “The integration of BetMakers’ horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering. Horse racing is a globally popular sport, generating over $115 billion in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.”

Joey Carroll, Director of Business Development & Partnerships for BetMakers, remarked,
”BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible Embedded Solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best in class wagering engines, expert managed trading services, unmatched global pool commingling capabilities, and enhanced tools for user engagement including our new racing form and content services from RACELAB. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.”

This latest addition is part of Sportingtech’s ongoing strategy to continuously innovate and expand its product suite, ensuring operators can offer a wide variety of engaging content to their audiences. With BetMakers’ renowned horse racing technology now integrated, Sportingtech is poised to deliver an unrivalled betting experience, tailored to the specific needs of its global partners.

About Sportingtech

Sportingtech is a multi-award-winning provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Its full-service platform offers casino, sports and esports via a modular system and intuitive back office. Its unparalleled ability to cater for local-market customization and operator preferences provides players with an optimal betting experience, resulting in proven growth for its rapidly expanding customer base.

Fast and scalable, the omni-channel platform currently processes more than 10 billion bets monthly Its sportsbook has 100+ sports to choose from and features over 1,300 betting markets with 800,000+ live events. Its casino offers a portfolio of 10,000+ games covering slots, table and live games, poker and live bingo sourced from more than 100 of the industry’s leading design studios.

Based in seven locations around the world, the Sportingtech team delivers its premium offering via a combination of comprehensive market knowledge and robust, industry-leading technology.

About BetMakers

BetMakers Technology Group offers comprehensive technology and service solutions that simplify betting on racing, unlocking new revenue streams, expanding markets, and enhancing the user experience. A leading international provider of wagering technology, data, content, and service solutions, BetMakers provides fixed odds and pari-mutuel wagering technologies and services to licensed operators in over thirty countries

For more information, visit Sportingtech and BetMakers.

Editó: @_fonta www.zonadeazar.com