Zona de Azar USA – Kindred Continues Midwest Expansion into Iowa

USA.- September 02, 2021 www.zonadeazar.com Kindred Group plc (Kindred), through its flagship brand Unibet, is establishing its position in the Midwest by launching mobile sportsbook in Iowa. The agreement spans over ten years, with an option of extending for two additional five-year periods. Unibet’s launch in Iowa is aligned with the start of the football season, the most exciting time of the year for bettors and football fans alike. This will put Unibet in a great position to capture the expected surge in demand triggered by the start of both pro and college football seasons.

“We are truly excited to expand our Midwest footprint via the multistate agreement with Caesars Interactive Entertainment and bring a top sports betting offering to the Iowa customers,” says Manuel Stan, SVP Kindred US. “The Iowans’ passion for football is unparalleled and we are confident we can bring an exciting product just in time for the start of the Football season”, concludes Stan.

The Iowa Sportsbook app will be available for customers both in Apple Store and Google Play Store. Iowa is Kindred’s fifth state after successful launches in New Jersey, Pennsylvania, Indiana and Virginia. The next important launch will be Arizona which is expected to go live soon as Unibet’s sixth state in the US. The Group has conditional market access in California, Illinois, Ohio and three additional states.

Kindred will continue to invest in growing its US operations where market conditions support a sustainable business model.

Edited by: @_fonta  www.zonadeazar.com