Zona de Azar Brazil – Brazil: Alerj Vows to Veto Betting Advertising at Sporting Events in RJ
Brazil.- 19th March 2025 www.zonadeazar.com The author of the bill is deputy Rodrigo Amorim (União), and his proposal has already received approval from the Constitution and Justice Committee.
The Rio de Janeiro State Legislative Assembly (Alerj) is about to vote on Bill 3591/2024, which aims to ban advertising and sponsorship by sports betting companies at sporting events in the state.
The bill’s author is deputy Rodrigo Amorim (União), and his proposal has already received approval from the Constitution and Justice Commission (CCJ) and will be submitted for the first discussion next Thursday, 20.
If approved, the bill will have a direct impact on the 20 clubs in the Serie A of the Brazilian Championship, which currently display bookmakers’ brands on their uniforms. Of the 20 teams, 90% have betting companies as master sponsors, with logos prominently displayed in the center of their shirts.
In 2025, only Bragantino and Mirassol do not have master sponsorship agreements with bookmakers, but both have agreements with bookmakers.
The deputy and rapporteur of the process, Rodrigo Amorim, highlighted his concerns about the growing addiction to betting in the country, pointing out that more than 80% of Brazilians who use these sites are in debt. It is also estimated that betting has caused an annual loss of R$117 billion to national commerce.
Amorim also points out that low-income families are sacrificing essential expenses, such as food, to gamble.
Amorim also points out that low-income families are sacrificing essential expenses, such as food, to bet. The bill therefore proposes a ban on sponsorship and advertising by betting companies and websites in all sports in the state of Rio de Janeiro.
If approved, the restriction will cover bookmaker branding on shirts, caps, visors and similar items, as well as sports arenas and equipment, radio, television and online broadcasts.
The use of athletes’ images in the marketing and inclusion of promotional gifts, toys or collectible items associated with sports betting will also be prohibited.
In the event of non-compliance with the rules, offenders will be subject to suspension of advertising and fines. The initiative aims to balance the current scenario and curb the spread of betting addiction.
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Edited by: @MaiaDigital www.zonadeazar.com