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Zona de Azar Philippines – SiGMA Asia Summit 2024 Concludes, Celebrating a Decade of Excellence

Philippines.- 11th June 2024 The SiGMA Asia Summit 2024 concluded last week, marking a decade of excellence with a flourish. Master of Ceremonies Mark Borg set the stage for enriching exchanges of knowledge and networking opportunities.

The conference was officially inaugurated under the leadership of SiGMA founder Eman Pulis. Alejandro Tengco, the Chairman of the board, played a significant role in the proceedings.

The ribbon-cutting ceremony, marking the official opening of the conference, was performed by Eman Pulis, Alejandro Tengco, and Neil Shih, Managing Director of SiGMA Asia. Their collective efforts set the stage for an enlightening and engaging event.

Behavioural design elements significantly increase player engagement by creating intuitive and enjoyable experiences. Key metrics for measuring engagement include player retention rates, average time spent in the casino, and customer satisfaction scores. Crystal highlighted the importance of understanding and respecting cultural differences for designing casinos that resonate with local players.

With a mantra of global expansion while maintaining localization, SiGMA has grown from a single conference in Malta pre-COVID to eight worldwide conferences, providing opportunities for companies in the casino sector.

Shaping tourism in the Philippines through key market identification was another highlight. Maria Margarita Montemayor Mograles, COO of the Philippines Tourism and Promotions Board, delivered a significant keynote.

She emphasized the importance of creating meaningful experiences in the tourism industry. Mograles noted that the Philippines Tourism and Promotions Board has identified 13 key markets, each generating approximately 100,000 visitors annually, including South Korea, Japan, China, Singapore, Malaysia, Taiwan, Hong Kong, India, USA, Canada, United Kingdom, Germany, and Australia.

The opening of the SiGMA Asia Summit was brought to life by outstanding performers from the Cagayan Economic Zone Authority and Tourism Promotions Board Philippines (TPB). They sponsored and orchestrated a captivating display of vibrant local culture, offering attendees a glimpse into the rich heritage and lively energy of Manila, truly encapsulating the city’s spirit.

Edited by: @MaiaDigital


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