USA.- January 18th 2024 www.zonadeazar.com In anticipation of the upcoming Super Bowl, pedestrians strolling along the iconic Las Vegas Strip will be treated to Super Bowl ads displayed on various pedestrian bridges.
Clark County commissioners granted approval on Tuesday for an agreement with the National Football League (NFL) and the Las Vegas Super Bowl LVIII Host Committee. This agreement allows these organizations to showcase advertisements for the annual league championship game on eight pedestrian bridges along Las Vegas Boulevard, spanning from Tropicana Avenue to Sands Avenue. The visual displays are set to debut on January 29 and will adorn both sides of the bridges.
Commissioners Jim Gibson, Michael Naft, and Marilyn Kirkpatrick disclosed their involvement with the host committee on record during the approval process.
The graphics on the pedestrian bridges will exclusively promote the Super Bowl itself, adhering to the stipulation that only event-related promotions—not paid advertising—will be featured. The agreement mandates the removal of the signage within 48 hours post the game day.
In addition to the publicly owned bridges, the agreement empowers the county director of public works to negotiate separate contracts with the NFL if there is a desire to display ads on the privately owned pedestrian bridge connecting Treasure Island and The Venetian.
During the previous legislative session, Nevada lawmakers passed a bill permitting commercial advertising on or above specific highways during or after major events with a projected economic impact exceeding $250 million. This legislative shift, which supersedes previous restrictions on highway advertising, requires approval from a public authority for organizers to display and maintain advertising during the two-week window surrounding the event.
In October, the Las Vegas Convention and Visitors Authority certified that the upcoming Super Bowl is expected to generate an economic impact of $250 million or more, aligning with the criteria set by the new legislation.