Endorphina: Interview with Roman Bogoduhov, Senior Business Development Manager
Czech Republic.- June 5 2025 www.zonadeazar.com At a crucial moment for the growth of online gambling in Latin America, Endorphina reinforced its commitment to the region with a prominent participation in the SBC Summit Americas 2025. We spoke with Roman Bogoduhov, the company’s senior business expansion manager for Latin America, about the concrete results of the event: from new strategic partnerships and the success of titles such as Burning Coins 20 and the Hell Hot series, to the regulatory challenges they face in emerging markets such as Mexico, Colombia, and Peru. He also gave us a preview of the company’s next steps to continue gaining ground with personalized content and new mechanics that promise to revolutionize the Latin American player experience.
Roman, following Endorphina’s participation in the SBC Summit Americas 2025, how do you assess the impact the event has had on the brand’s expansion in Latin America?
Endorphina’s participation in the SBC Summit Americas 2025 was a real success and exceeded our expectations. The event not only gave us the opportunity to present our renowned Hell Hot series, which includes titles such as Hell Hot 20, 40 and 100, but also significantly strengthened our visibility and positioning in the Latin American market.
During the summit, we had the opportunity to interact directly with the region’s leading operators, establish new strategic alliances, and strengthen existing relationships.
The feedback we received from Latin American operators and business partners about Burning Coins 20 was extremely positive. Many highlighted the game’s visual appeal, its simple yet engaging mechanics, and how it manages to capture the essence of classic slots with a modern twist that is very appealing to the local audience.
We were told that these types of titles, with straightforward gameplay and traditional symbols, have great potential in markets such as Mexico, Colombia, and Peru, where players value both familiarity and innovation.
During the event, Endorphina’s entire slot catalog generated a lot of interest, but it was undoubtedly our titles from the Hell Hot series that attracted the most attention. Games such as Hell Hot 20, Hell Hot 40, and Hell Hot 100 stood out in particular for their vibrant design, straightforward mechanics, and high performance, features that resonate very well with Latin American tastes.
Many participants appreciated the consistency in the visual and audio quality of our slots, as well as the variety of volatility and formats we offer. In addition, Burning Coins 20 also generated a lot of excitement for its classic aesthetics and fast-paced gameplay, making it a very attractive proposition for local markets.
One of Endorphina’s cornerstones is the reliable and attractive mathematical design of its games. Was this technical difference addressed during the meetings with regional operators?
Yes, definitely. The mathematical design of our games was one of the most prominent topics in our meetings with regional operators during the event. Many of them recognized that one of Endorphina’s great differentiators is precisely the strength and balance of our mathematics: well-structured models, competitive return rates, and dynamics that keep the player engaged.
In relation to the global expansion strategy you mention as a priority, have any new agreements or partnerships been finalized in Latin America following this summit?
Yes, the SBC Summit Americas 2025 has been an excellent platform to make concrete progress in our global expansion strategy, especially in Latin America.
During the event, we held very productive meetings that resulted in the consolidation of several agreements with major operators and platforms in the region.
Given the growth of regulated markets in the region, what do you consider to be the main regulatory challenges for Endorphina in Latin America and how do you plan to address them?
The growth of regulated markets in Latin America is very positive for the industry, but naturally it also brings certain challenges. One of the main challenges we identify is the diversity and constant evolution of regulatory frameworks in each country. Each jurisdiction has its own technical, fiscal, and certification requirements, which means a high level of adaptation for any international provider.
At Endorphina, we address this challenge with a clear strategy: working closely with local regulators, staying up to date with regulations, and having a legal and compliance team that is highly specialized in emerging markets. In addition, we invest in certifying our games under different international standards, which allows us to quickly enter new jurisdictions as they open up.
In terms of the aesthetic and narrative approach of Burning Coins 20, how has this more immersive approach been received by potential customers in the region?
Several business partners have told us that Burning Coins 20 has great potential to become one of those “entry-level” titles, ideal for attracting both new and more traditional players, which fits perfectly with the demand in the Latin American market.
What is your assessment of the Endorphina team’s performance during the event in terms of networking, positioning, and generating business opportunities?
Our assessment of our team’s performance at the SBC Summit Americas 2025 is extremely positive. From day one, our team demonstrated a high level of preparation, professionalism, and energy, which translated into a strong presence that was very well received by participants.
In terms of networking, we have managed to establish valuable connections with operators, aggregators, and strategic partners throughout Latin America, many of whom are already interested in working with us. In addition, we have had the opportunity to strengthen existing relationships, which is essential for consolidating our presence in the region.
In terms of positioning, the event allowed us to reinforce our image as an innovative, reliable brand that is adaptable to the needs of different Latin American markets.
Our active participation, both in the exhibition hall and in parallel activities, helped us stand out from other suppliers.
And in terms of generating business opportunities, the result was more than encouraging. We closed concrete agreements, initiated several advanced negotiations, and gathered valuable information on local trends and preferences, which will allow us to continue adjusting our strategy effectively.
Without a doubt, this summit has been a fundamental step in our regional expansion and a demonstration of the commitment and capability of the entire Endorphina team.
What will be the next steps to strengthen Endorphina’s presence in the Spanish-speaking markets of Latin America following this participation in the SBC Summit Americas?
Following our participation in the SBC Summit Americas 2025, our next steps will focus on consolidating and accelerating our presence in Spanish-speaking markets in Latin America. First, we will move forward with technical integration with the new partners we have signed agreements with during the event.
At the same time, we are working to further tailor our content to Latin American player preferences, not only in terms of language, but also in terms of aesthetics, narrative, and game mechanics. We want our titles to speak the same cultural language as users in the region.
Finally, are there any developments, products, or initiatives you can preview as a direct result of the feedback received at the event?
Yes, thanks to the valuable feedback received during SBC Summit Americas 2025, we are pushing forward with the development of new features that will further enhance the player experience in our titles. For example, we have identified a growing interest in mechanics that offer greater interaction and more engaging bonus dynamics, so we are working to integrate innovative features into our upcoming line of games.
Additionally, feedback on the importance of personalization and regional adaptation has led us to plan localized versions of some of our most popular games, with content and themes that resonate more deeply with specific audiences in Latin America.
Edited by: @MaiaDigital www.zonadeazar.com