Brazil: Chamber Advances Bill to Restrict Betting Ads for Minors
Brazil – June 2, 2026 – www.zonadeazar.com The debate surrounding betting and online gaming advertising in Brazil is entering a new phase. A bill advancing through the Chamber of Deputies seeks to prohibit the participation of children and adolescents in advertising campaigns linked to the betting industry, reinforcing youth protection measures within a rapidly expanding regulated market.
Overview
Brazil’s Chamber Committee on Social Security, Assistance, Childhood, Adolescence and Family has approved legislation prohibiting minors from appearing in advertisements related to lotteries, sports betting, online gaming and other products legally restricted to underage audiences.
The proposal strengthens existing safeguards and addresses regulatory gaps regarding commercial communication in the gambling sector. The initiative follows an international trend toward stronger digital protection policies and greater safeguards against exposing minors to gambling-related content.
Details / Context
The approved text extends the restriction to all forms of communication, including television, radio, print media, digital platforms, social networks and video-sharing applications.
According to the bill’s rapporteur, Brazilian legislation already prevents minors from participating in betting activities, but advertising regulations still lacked specific restrictions concerning the use of children and teenagers in promotional campaigns linked to the sector.
The proposal arrives during a significant expansion of Brazil’s regulated betting market, driven by the implementation of the Betting Law and the supervision carried out by the Ministry of Finance’s Secretariat of Prizes and Betting.
Market Impact
If ultimately approved, the measure is expected to require adjustments to marketing strategies across licensed operators.
Companies relying on digital influencers, family-oriented campaigns or mass-market promotional approaches may need to review advertising materials to ensure compliance with the new requirements.
Industry observers also note that measures of this nature can strengthen the credibility of the regulated market by distinguishing licensed operators from illegal platforms that frequently disregard consumer and youth protection standards.
Future Outlook
The bill will now move to the Constitution and Justice Committee. If approved, it must still pass through the Senate before becoming law.
The discussion takes place alongside broader regulatory debates involving betting advertising, youth protection and digital content supervision, all of which are becoming increasingly important topics within Brazil’s legislative and regulatory agenda.
The proposal reinforces the trend toward a more structured and responsible regulatory environment, where consumer protection and advertising responsibility play a central role in the sustainable growth of Brazil’s betting industry.
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