Davi Alcolumbre Pushes Vote on Bill Restricting Betting Advertising
Brazil.- 2 July 2026 www.zonadeazar.com Brazilian Senate President Davi Alcolumbre has announced that he will seek to accelerate consideration in the Chamber of Deputies of the bill imposing stricter restrictions on online betting advertising. The proposal has already been approved by the Senate and is awaiting debate in the lower house.
News Details
Speaking during a Senate session, Alcolumbre said he would personally discuss the matter with Chamber President Hugo Motta in an effort to move the legislation forward.
The bill, approved by the Senate in May 2025, introduces significant restrictions on betting advertising. It prohibits athletes, entertainers, media personalities, digital influencers and public officials from appearing in betting promotions and limits the broadcasting of betting advertisements, particularly during sporting events.
If approved by the Chamber without amendments, the bill will proceed directly to presidential assent. Should deputies modify the proposal, it will return to the Senate for further consideration.
Industry Context
The legislative debate coincides with additional initiatives being prepared by Brazil’s Ministry of Finance, which is considering administrative measures to further restrict betting advertising. The Government aims to reduce public exposure to gambling promotions as the country’s regulated betting market continues to develop.
Statements
Davi Alcolumbre stated:
“I will personally speak to President Hugo Motta about the possibility of voting on the bill regarding the ban on betting advertisements during football broadcasts.”
Meanwhile, Senator Carlos Portinho, rapporteur of the proposal in the Senate, urged congressional leaders to expedite its progress through the Chamber of Deputies.
Next Steps or Impact
The Chamber’s decision will be crucial in defining the future of betting advertising regulation in Brazil. If approved without amendments, the country will move towards one of Latin America’s strictest regulatory frameworks governing gambling advertising.
Edited by: @_fonta
