Tottenham Hotspur Announces Strategic Partnership with Betano
UK.- July 03, 2026 www.zonadeazar.com Tottenham Hotspur has announced a new three-year partnership with Betano, the online sportsbook and gaming brand of Kaizen Gaming. Under the agreement, Betano will become the club’s Official Training Wear Partner for the 2026/27 season and Official Betting Partner for Europe and Latin America through 2029.
Brand visibility on and off the pitch
During the 2026/27 season, the Betano logo will feature on the men’s first-team training kit worn before matches, while the brand will also appear on interview backdrops, stadium big screens, and LED advertising boards at Tottenham Hotspur Stadium. The partnership will also include exclusive fan activations and engagement initiatives throughout the season.
From 2027 onwards, the agreement will continue with Betano serving as Tottenham Hotspur’s Official Betting Partner across Europe and Latin America until 2029.
Partnership focused on innovation and responsible gaming
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said both organizations share a vision of creating innovative fan experiences while promoting responsible gaming. Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, highlighted Tottenham’s global reach and digital leadership as key factors behind the partnership.
Betano expands its global football footprint
The agreement further strengthens Betano’s international sports sponsorship strategy. In recent months, the brand was also named a regional supporter of the FIFA World Cup 2026™ across Europe and South America, reinforcing its presence through partnerships with some of the world’s leading football competitions and clubs.
Edited by @pererarte www.zonadeazar.com
