Michael Jordan to Headline SBC Summit 2026 Opening Keynote

Portugal.- 7 July 2026 www.zonadeazar.com Basketball icon Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-founder and CEO Jason Robins will headline the opening keynote at SBC Summit 2026 in Lisbon, taking place from 29 September to 1 October. The session will bring together three influential leaders from sport, technology and regulated betting.

News Details

The keynote, titled “Leadership in Sports Business”, will be held on 29 September and hosted by broadcaster Kirsty Gallacher.

The discussion will explore the evolution of sport, technology, media, data and fan engagement, while examining the growing relationship between sports betting and iGaming. The speakers will also share insights into leadership, innovation, global business growth and managing change in rapidly evolving industries.

More than 40,000 delegates from the betting, gaming, payments, technology, marketing, media and sports sectors are expected to attend SBC Summit 2026, reinforcing the event’s status as one of the industry’s leading global gatherings.

Industry Context

The joint appearance of Michael Jordan, Carsten Koerl and Jason Robins highlights the increasing convergence between professional sport, data-driven technology and regulated betting. Their participation reflects the industry’s growing influence across entertainment, innovation and the global digital economy.

Statements

Rasmus Sojmark, Founder and CEO of SBC, said:

“This is the kind of conversation that transcends our industry. To have Michael Jordan, Carsten Koerl and Jason Robins on stage together is something truly special.”

He added:

“Each of them has transformed the way people engage with sport and business through performance, technology, innovation and vision. Bringing them together at SBC Summit reflects both the scale of our industry today and where it is heading.”

Next Steps or Impact

Additional details regarding the keynote session and the wider conference programme will be announced in the coming months. The presence of three internationally recognised leaders further strengthens SBC Summit’s position as one of the premier events for the global betting and gaming industry.

Edited by: @_fonta