Weebet and Optimove Strengthen CRM in Brazil
Brazil. – July 10, 2026 www.zonadeazar.com The integration expands the platform’s ecosystem and offers operators a solution based on data intelligence, automation, and personalization to increase player retention and LTV
Weebet, one of Brazil’s leading technology platforms for iGaming and sports betting operations, announces a new strategic partnership with Optimove, creator of Positionless Marketing and the industry’s No. 1 player engagement solution.
The integration expands Weebet’s ecosystem of solutions, giving Brazilian operators access to technology that combines artificial intelligence, data, and automation to create personalized, results-driven marketing journeys.
As the Brazilian industry matures, player acquisition is no longer the sole determining factor for operational success. Retention, personalized experiences, and increasing player lifetime value (LTV) have become pillars of business sustainability. In this context, the partnership between Weebet and Optimove offers operators a robust framework for developing intelligent, automated, and behavior-based campaigns.
Optimove’s platform uses artificial intelligence and advanced segmentation models to identify engagement opportunities in real time, allowing operators to create personalized journeys across multiple channels, such as email, SMS, push notifications, in-app messages, and instant messages. The result is more relevant communication for each player, contributing to more efficient strategies for retention, loyalty, and LTV growth.
In addition to technological integration, the partnership reinforces Weebet’s commitment to providing a complete ecosystem of solutions for its clients, bringing together specialized providers in the key areas of a modern betting operation—from payments and compliance to marketing, CRM, affiliates, and data intelligence.
For Lenildo Nogueira, CEO of Weebet, the partnership represents another step forward in the company’s mission to deliver technology that creates a competitive advantage for operators.
“The Brazilian market is at a point where operational efficiency and relationship intelligence are key—after all, they are differentiators just as important as the platform itself. The partnership with Optimove allows us to offer our clients one of the world’s most recognized CRM solutions, enhancing strategies for retention, personalization, and sustainable growth.”
“The partnership with Weebet reinforces a shared vision for the Brazilian market: operators need more integrated ecosystems capable of connecting technology, data, and CRM to deliver more relevant experiences to players. By combining Weebet’s platform with Optimove’s technology for engagement and customer journey orchestration, we’re contributing to a more mature market, with smarter, more personalized operations that are poised for sustainable growth,” says Heloisa Bianchi, Optimove’s Partnerships Manager for Latin America.
Optimove’s addition to Weebet’s partner portfolio also aligns with a trend observed in more mature iGaming markets, where data-driven decisions replace generic campaigns and significantly boost conversion, retention, and profitability metrics.
With this integration, the platform’s operators now have access to advanced features for dynamic player segmentation, campaign automation, predictive analytics, continuous performance optimization, and the execution of omnichannel strategies—all supported by artificial intelligence.
The initiative reinforces Weebet’s strategy to build a comprehensive technology ecosystem for the regulated Brazilian market, connecting its clients to leading global providers and offering solutions capable of accelerating the growth of operations in a sustainable, efficient manner aligned with the industry’s new requirements.
Edited by: @MaiaDigital www.zonadeazar.com
