ANJL Demands Big Tech Plan Against Illegal Betting Promotion

Brazil.- 17 September 2026 | www.zonadeazar.com Brazil‘s National Association of Games and Lotteries, ANJL, has formally notified TikTok, X, Google and Meta, calling for permanent measures against profiles, applications and content used to promote unauthorised betting operators in Brazil.

The association is seeking a comprehensive plan capable of identifying, removing, de-indexing and blocking digital channels that direct Brazilian consumers towards illegal gambling platforms.

Four Major Platforms Notified

The extrajudicial notices were sent to:

  • TikTok.
  • X.
  • Google.
  • Meta.

ANJL argues that these companies play an important role in the circulation and amplification of content used to acquire customers for operators without authorisation from the Secretariat of Prizes and Betting, SPA.

Permanent Measures Rather Than Isolated Action

One of ANJL’s central requests is for permanent systems capable of identifying accounts and content associated with illegal betting promotion.

The association wants enforcement to move beyond individual complaints or one-off removals.

Influencers as Acquisition Channels

According to ANJL, influencers and content creators are being used by unauthorised operators as customer-acquisition channels.

Practices highlighted by the association include:

  • Links to betting sites.
  • Promotion of apps.
  • Promotional codes.
  • Bonuses.
  • Claims of financial gains.
  • Redirects to unauthorised platforms.

Identifying Unauthorised Operators

ANJL wants the platforms to establish mechanisms capable of rapidly identifying profiles promoting companies that do not hold SPA authorisation.

The distinction between licensed and illegal supply is central to the association’s request.

Content and Link Removal

The organisation is also asking for expedited procedures to remove:

  • Posts.
  • Advertisements.
  • URLs.
  • Promotional codes.
  • Links.
  • Redirects.
  • Applications connected to illegal operators.

The objective is to disrupt the traffic channels used to move consumers from social platforms and search services to clandestine betting sites.

Repeat-Offender Profiles

The notice calls for accounts repeatedly promoting illegal operators to be disabled or blocked.

ANJL argues that removing a single post is insufficient where the same account continues to distribute similar material.

Preventing Account Recreation

Another key demand is for measures that prevent blocked profiles from rapidly returning under new accounts, names or formats.

ANJL wants the platforms to make it more difficult to:

  • Recreate profiles.
  • Restore disabled accounts.
  • Move activity to new pages.
  • Replace removed links.
  • Republish previously removed material.

The concern is that isolated interventions can simply move illegal promotion elsewhere.

Protecting Children and Teenagers

The association has also asked for specific safeguards for minors.

Platforms are being urged to reduce children’s and teenagers’ exposure to advertising and promotional content linked to illegal betting.

ANJL considers this group particularly vulnerable to messages centred on fast or easy financial gains.

Illegal Market Remains Significant

ANJL estimates that unauthorised operators account for between 38% and 44% of Brazil‘s betting market.

Those figures are estimates cited by the association itself and form part of its argument for stronger action from technology platforms.

Regulated Versus Illegal Market

Federally authorised betting businesses are required to comply with rules covering:

  • Licensing.
  • Player protection.
  • Responsible gambling.
  • Advertising.
  • Customer identification.
  • Anti-money laundering.
  • Regulatory supervision.

Illegal operators sit outside that framework.

Role of SPA

The Secretariat of Prizes and Betting is responsible for authorising and supervising federal fixed-odds betting operators.

ANJL believes technology companies should use the official list of authorised operators as a reference point for improving detection and moderation.

Greater Pressure on Digital Intermediaries

The initiative broadens Brazil‘s fight against illegal betting.

Alongside domain blocking and payment restrictions, attention is increasingly turning to advertising, customer acquisition and digital distribution.

Social networks, video platforms and search engines are therefore becoming another key enforcement layer.

Industry Context

Brazil is moving through a consolidation phase following the launch of its regulated betting market, with increasing focus on reducing illegal supply.

Recent enforcement has targeted websites, financial flows, advertising and influencers.

ANJL’s action seeks to add major technology companies to that wider control framework.

Next Steps and Impact

Attention will now turn to how TikTok, X, Google and Meta respond and whether they introduce specific systems for detecting promotion connected to operators without federal authorisation.

ANJL wants enforcement to become preventative and continuous rather than reactive.

For the regulated sector, the initiative reinforces the view that reducing illegal betting depends not only on blocking websites but also on limiting the digital channels those operators use to acquire new customers.

Editó: @fonta

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