GAN Surrenders UK Gambling Licence and Refocuses on US Market
United Kingdom – 13 November 2026 – www.zonadeazar.com GameAccount Network (GAN), an international iGaming technology and content supplier, has officially surrendered its UK remote gambling software licence, ending an authorisation first granted in 2009.
The decision, recorded on 4 November 2026 by the UK Gambling Commission (UKGC), forms part of a wider restructuring led by parent company Sega Sammy Holdings.
The supplier aims to reduce costs, simplify operations and concentrate investment on the United States, particularly technology services for casino and sports betting operators.
GAN Ends 17 Years of UK Licensing
GAN’s British subsidiary surrendered its Gambling Software – Remote licence, which authorised the development and supply of technology to online gambling operators.
The company originally entered the UK market in 2002, offering real-money skill-based gaming competitions.
In 2009, GAN transitioned towards a B2B business model focused on software and casino content distribution.
The licence surrender ends approximately 17 years of regulatory authorisation and accompanies the reduction of the company’s London operations.
UK Revenue Falls 61%
The decision follows a significant deterioration in the financial performance of GAN’s British business.
According to UK corporate filings, the company recorded the following results between 2024 and 2025:
- UK revenue: £6.13 million, representing a 61% decline.
- Pre-tax losses: approaching £10 million.
- Reduced commercial activity: operational downsizing and contract reviews.
- Administrative restructuring: simplification of management functions.
The figures highlight the difficulties facing GAN in maintaining profitability across its UK operations.
Sega Sammy Reports Losses at GAN
The restructuring also reflects GAN’s financial performance within its Japanese parent company.
In its latest financial update, Sega Sammy reported:
- GAN sales: ¥10.8 billion, approximately €52 million.
- Operating loss: ¥2.2 billion, equivalent to around €12.4 million.
These results reinforced the need to reshape the business model and reduce less profitable activities.
The group is seeking a more efficient operational structure focused on markets and products offering stronger commercial opportunities.
Workforce Reductions and Cost Savings
In June 2026, Sega Sammy eliminated 66 positions across its international operations.
The company also plans 27 additional job reductions during the financial year ending March 2027.
These measures are expected to generate annual savings of approximately US$9.7 million.
Workforce pressures are also affecting other businesses within the group.
In Estonia, approximately 131 positions at Coolbet, GAN’s B2C gambling brand, were placed at risk due to commercial challenges and increasing taxation across several markets.
Silverback Gaming Faces Closure
Another significant development is the planned closure of Silverback Gaming, GAN’s online casino game development subsidiary.
The studio maintains operations associated with the United Kingdom and Bulgaria.
Its closure forms part of efforts to eliminate duplicated structures and reduce investment in less competitive activities.
GAN is also reviewing unprofitable contracts and gradually retiring older technology systems.
United States Becomes Primary B2B Market
GAN’s revised strategy identifies the United States as its main B2B market.
The company intends to expand beyond Nevada while strengthening relationships with tribal casino operators.
Key priorities include:
- Geographical expansion: entering additional US states.
- Tribal casinos: developing technology partnerships.
- Social gaming: entertainment products without conventional real-money wagering.
- Simulated Gaming: digital experiences connected to land-based casinos.
- V2 platform: migrating customers to more modern and standardised technology.
Management believes these segments offer stronger opportunities for sustainable growth and profitability.
Omnichannel Strategy with Stakelogic
The longer-term objective is to develop a technology offering combining different businesses within Sega Sammy.
The strategy involves integrating:
- GAN: operator platforms and gaming technology.
- Stakelogic: online casino content.
- Sega Sammy Creation: land-based casino equipment and gaming machines.
This structure would support an omnichannel offering connecting digital entertainment with physical casino venues.
The company also intends to leverage established casino customer bases to develop social gaming products and complementary digital experiences.
Industry Impact and Next Steps
GAN’s withdrawal from UK licensing reflects a broader strategic reorganisation within Sega Sammy.
The company is reducing selected European operations to concentrate resources on B2B technology, tribal casinos and social gaming products in the United States.
Over the coming months, priorities will include completing cost reductions, transferring customers to the V2 platform and developing new commercial opportunities.
Following a 61% decline in UK revenue and operating losses within the group, GAN is ending its UK licensing chapter and accelerating a transformation focused on the US market and omnichannel gaming solutions.
Editó: @fonta
