Digitain and Metropolitan Gaming Bring Sports Betting to Empire Casino
United Kingdom – 13 November 2026 – www.zonadeazar.com Digitain has announced a strategic partnership with Metropolitan Gaming to introduce its sportsbook, virtual sports and horse racing solutions at Empire Casino, one of London’s established gaming and entertainment venues.
The agreement represents another step in Digitain’s expansion across the UK retail betting market and will enable Metropolitan Gaming to diversify its entertainment offering.
The collaboration combines the Armenian technology supplier’s sportsbook expertise with Metropolitan Gaming’s experience in operating land-based casinos.
Empire Casino to Introduce New Betting Solutions
The London venue will serve as the starting point for the companies’ commercial partnership.
The integration covers four principal areas:
- Sports betting: introducing a retail sportsbook offering.
- Virtual sports: expanding the range of entertainment products.
- Horse racing: providing dedicated betting solutions.
- Retail technology: supporting the management of betting operations within the casino.
The new offering will provide Empire Casino customers with additional opportunities to engage with live sporting events through retail betting.
Digitain Strengthens Its UK Presence
The partnership supports Digitain’s strategy of expanding across one of Europe’s most established gambling markets.
Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, highlighted the United Kingdom as an important market for the company.
He explained that the agreement brings together complementary strengths: Metropolitan Gaming’s experience in land-based entertainment and Digitain’s advanced retail betting technology.
Jurčić also identified Empire Casino’s entry into sports betting as an opportunity to demonstrate the supplier’s capabilities in the retail segment.
A Sportsbook Experience Designed for Land-Based Customers
Alexander Jones, Regional Sales Director for the UK and Western Europe at Digitain, emphasised the importance of creating a betting experience suited to customers visiting physical gaming venues.
The company aims to combine its sportsbook technology with Metropolitan Gaming’s understanding of land-based casino customers.
The launch at Empire Casino will provide an opportunity to demonstrate the companies’ combined capabilities while establishing a foundation for further collaboration.
Metropolitan Gaming Expands Its Offering
Mark Malia, Group Gaming Director EMEA at Metropolitan Gaming, explained that the operator had been seeking a technology partner capable of delivering a strong retail sportsbook product.
The company prioritised product quality alongside the flexibility required to support future expansion.
The partnership will complement Empire Casino’s established gaming activities with additional sports betting products.
Metropolitan Gaming also sees opportunities to connect retail betting with its wider entertainment offering.
Retail Technology Creates New Opportunities
Introducing sports betting within casino venues provides an opportunity for land-based operators to broaden their commercial offering.
Retail solutions allow different gambling products to operate within an established entertainment environment, leveraging existing infrastructure and customer relationships.
For Digitain, partnerships of this kind provide a growth opportunity alongside its technology operations supporting digital platforms.
The agreement with Metropolitan Gaming reinforces its position as a supplier serving different segments of the gambling industry.
A Foundation for Future Expansion
Although the initial launch will focus on Empire Casino, the companies intend to explore opportunities for broader collaboration.
The agreement establishes a technology and commercial foundation for supporting Metropolitan Gaming’s evolving sports betting strategy.
Financial terms and a specific implementation date have not been disclosed.
Industry Impact
The partnership reflects growing interest among land-based casino operators in expanding their entertainment portfolios through agreements with specialised technology suppliers.
For Metropolitan Gaming, the project will diversify the products available at its flagship London venue.
For Digitain, it provides an opportunity to strengthen its commercial presence in the United Kingdom and demonstrate its retail sportsbook capabilities.
With Empire Casino serving as the starting point, Digitain and Metropolitan Gaming are developing a partnership that will introduce sports betting, virtual sports and horse racing to London’s land-based casino entertainment market, with opportunities for future expansion.
Editó: @fonta
