FEG Closely Tracks Entain CEE Assets as Regional Consolidation Builds

Czech Republic.- 9 October 2026 | www.zonadeazar.com Fortuna Entertainment Group, FEG, believes Central and Eastern Europe is moving towards a new phase of consolidation and intends to position itself as a natural buyer within that process.

CEO Dieter John confirmed that the group is closely monitoring a range of investment opportunities, including assets linked to Entain CEE.

SuperSport and STS Under Review

Among the opportunities mentioned are SuperSport in Croatia and STS in Poland.

Entain is moving ahead with its exit from the Entain CEE joint venture created with EMMA Capital, and FEG is monitoring developments around those businesses.

John stressed that the group’s M&A strategy remains opportunistic and covers investments both within and outside the region.

FEG Sees Itself as a Consolidator

The company believes its history gives it a strong position to participate in regional consolidation.

FEG began operating in Czechia in 1990 before expanding into:

  • Slovakia in 1991.
  • Poland in 2005.
  • Romania in 2015.
  • Croatia in 2017.
  • Lithuania in 2026.

Its Lithuanian entry came through the acquisition of TOPsport.

Eight Years Strengthening the Base

Following its move into Croatia, the group went around eight years without entering another new market.

During that period, FEG focused on strengthening its technology stack, investing in product and preparing its foundations for another growth cycle.

FEG 2.0 Strategy

The five-year FEG 2.0 strategy aims to establish the group as a local leader across its core markets.

Its main priorities include:

  • M&A-led expansion.
  • Technology.
  • Product innovation.
  • Customer engagement.
  • Leadership development.
  • Integration of acquired businesses.

Premium Brands Only

John said FEG primarily targets premium brands.

The group is focused on businesses ranked first, second or third in their local markets and capable of adding synergies across the wider portfolio.

Regulation and Tax Drive Consolidation

FEG expects higher taxation and tighter regulation to accelerate market concentration.

John argues that smaller operators will increasingly struggle to absorb the costs associated with taxation, compliance and more demanding responsible-gaming standards.

That could create further acquisition opportunities for larger groups.

Strong Retail Heritage

Many Central and Eastern European markets remain heavily retail-driven.

FEG believes locally founded businesses often have strong customer relationships but may require greater scale, capital and technology to continue expanding.

Penta Investments Support

FEG’s expansion continues to receive backing from long-term strategic partner Penta Investments, which has owned Fortuna for more than two decades.

John said that financial support gives the group confidence to invest and enter new markets.

Leadership Overhaul

Internal transformation is also a major part of FEG 2.0.

John said he has changed around 80% of the leadership team, bringing together executives from different nationalities and combining gaming-sector expertise with experience from other industries.

Fortuna Fit for Future

The group has also introduced its Fortuna Fit for Future programme.

The initiative is designed to build high-performance teams and position FEG as an attractive international employer.

The company views leadership quality as essential to executing its broader growth strategy.

CEE Growth Potential

John also pointed to broader macroeconomic factors supporting the region.

These include rising GDP per capita, higher consumer spending, European investment and strong cultural engagement with sport and betting.

Next Steps or Impact

FEG will continue assessing M&A opportunities as Entain CEE is restructured and regulatory pressure increases across regional markets.

SuperSport and STS are among the assets being followed closely, although no confirmed bid has been announced.

FEG’s strategy is to use an anticipated consolidation wave to strengthen its position as one of Central and Eastern Europe’s leading betting and gaming groups.

Editó: @fonta

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