SBC Summit Europe 2027 to Welcome 8,000 iGaming Leaders in Amsterdam
Netherlands.- 30 October 2026 | www.zonadeazar.com SBC Events has outlined its objectives for SBC Summit Europe 2027, a new international gathering designed to become a central meeting point for Europe’s regulated gambling industry.
The inaugural edition will take place from 19 to 21 April 2027 at RAI Amsterdam, Netherlands, with an expected 8,000 attendees, more than 3,000 operator representatives, 250 exhibitors and sponsors, and over 250 speakers.
The event will bring together operators, regulators, technology suppliers, trade associations and investors to examine the commercial and regulatory challenges facing the industry.
Europe’s Regulated Markets Continue Expanding
The expansion of licensing frameworks is one of the main reasons behind the event.
According to the European Gaming and Betting Association (EGBA), only 7 of the 31 European markets surveyed operated multi-licensing systems for online gambling in 2009.
By 2024, that figure had increased to 27 markets.
However, Europe continues to operate through different national regulatory frameworks, each with its own taxation, advertising, player protection and compliance requirements.
SBC Summit Europe aims to facilitate the exchange of experiences across these jurisdictions.
More Than 3,000 Operator Representatives Expected
The organisers expect to welcome over 3,000 representatives from licensed gambling operators.
Participants will include international groups, established national brands and businesses exploring entry into new European markets.
The programme is designed to facilitate meetings with regulators, suppliers and commercial partners.
It will also provide opportunities to examine investment, expansion and adaptation to regulatory changes.
The objective is to combine a European perspective with detailed information on individual markets.
Regulators to Participate Directly
One of the event’s defining features will be direct participation from gambling authorities.
SBC intends to bring regulators and licensed operators together to discuss issues affecting the development of Europe’s gambling markets.
The initiative is supported by SBC’s partnerships with the International Association of Gaming Regulators (IAGR) and International Masters of Gaming Law (IMGL).
These relationships will help promote the exchange of knowledge concerning regulatory and supervisory approaches.
The aim is to ensure that authorities participate directly in discussions rather than having regulatory matters debated without their involvement.
Statements From Rasmus Sojmark
Rasmus Sojmark, Founder and Chief Executive Officer of SBC, highlighted the importance of bringing together people responsible for commercial and regulatory decisions.
According to Sojmark, discussions about the industry’s future are considerably more productive when the relevant decision-makers are present.
The organisers believe operators, regulators and suppliers face shared challenges that require greater cooperation.
Consequently, the event will place as much emphasis on networking and commercial meetings as on conference content.
Taxation, Advertising and Player Protection
The conference programme will address key challenges facing Europe’s regulated gambling markets.
Announced topics include:
- Taxation: fiscal changes and commercial sustainability.
- Advertising: restrictions and evolving operator obligations.
- Responsible gambling: consumer protection and affordability checks.
- Licensing: authorisation requirements and regulatory compliance.
- Illegal gambling: improving channelisation towards licensed operators.
- Technology: artificial intelligence, digital payments and supervisory tools.
The programme will combine broader discussions with sessions focusing on individual jurisdictions.
Illegal Gambling Among the Key Topics
Competition from unlicensed operators will be a major part of the agenda.
SBC argues that consumer protection depends partly on regulated markets remaining attractive and competitive.
Against this background, the event will examine how taxation, advertising restrictions and commercial policies may influence player behaviour.
Discussions will also consider differences between jurisdictions achieving high levels of regulated-market participation and those facing challenges from illegal online operators.
The objective will be to share regulatory and commercial experiences rather than suggest a single approach for every country.
Artificial Intelligence and Emerging Technologies
Alongside regulatory matters, SBC Summit Europe will examine technological developments shaping the industry.
The conference will cover:
- Artificial intelligence and automation.
- Regulatory compliance technology.
- Payment systems.
- Sports betting platforms and data.
- Online casino innovation.
- Marketing and consumer behaviour.
These areas are particularly relevant to businesses operating across multiple jurisdictions and adapting their products to local requirements.
The exhibition will provide opportunities to explore technology and services designed to address these challenges.
Amsterdam Selected as the Host City
The organisers selected RAI Amsterdam because of its international connectivity and event infrastructure.
The venue offers facilities for conferences, exhibitions and networking activities.
The Netherlands also provides a relevant case study for examining the effects of online gambling regulation, particularly concerning advertising, taxation and consumer protection.
SBC maintains a partnership with VNLOK, the trade association representing licensed Dutch online gambling operators.
This relationship will help incorporate local industry perspectives into the programme.
Registration and Participation
SBC Summit Europe will take place over three days, from 19 to 21 April 2027.
The organisers have announced that qualifying operators, regulators and affiliates will be eligible to apply for complimentary passes.
General registration is expected to open shortly.
Meanwhile, interested companies can register their interest and explore exhibition, sponsorship and business networking opportunities.
Industry Impact and Next Steps
SBC Summit Europe aims to establish an annual meeting point for examining developments across Europe’s regulated gambling industry.
The event will combine discussions on legislation, taxation and player protection with business networking and technology exhibitions.
Its approach reflects a market environment in which national rules differ significantly, while operators and suppliers increasingly work across multiple jurisdictions.
With 8,000 attendees expected, more than 3,000 operator representatives and 250 exhibitors and sponsors, SBC Summit Europe 2027 aims to become a leading meeting point for Europe’s regulated iGaming industry.
Edited by: @fonta
