Stake Prioritises Regulated Markets as Latin America Drives Growth
Argentina – 13 November 2026 – www.zonadeazar.com Stake, an international online casino and sports betting operator, has outlined a new growth strategy focused on regulated markets, with Latin America emerging as one of its principal expansion priorities.
Founded in 2017, the company aims to leverage its technology infrastructure and international brand recognition to establish operations tailored to individual regulatory jurisdictions.
During 2026, Stake obtained authorisations to operate in Mexico and Argentina’s Province of Buenos Aires, expanding its regional presence.
Argentina and Mexico Drive Expansion
The new market entries represent an important development in Stake’s Latin American strategy.
With the addition of Mexico and Argentina, the company now has a presence in five regulated Latin American markets, including operations in Colombia and Peru.
Jarrod Febbraio, Director at Stake, explained that the company sees growth opportunities through the combination of strong sporting cultures, digitally engaged audiences and developing regulatory frameworks.
However, he emphasised that individual countries have distinct characteristics requiring tailored commercial strategies.
A Market-by-Market Approach
Stake aims to maintain a recognisable international identity without applying the same commercial model across every jurisdiction.
Key factors assessed before entering a market include:
- Regulatory framework: licensing conditions and legal obligations.
- Payments infrastructure: availability of suitable financial systems.
- Digital adoption: consumer technology habits.
- Sporting culture: popularity of different competitions and sports.
- Commercial potential: opportunities to establish sustainable operations.
Febbraio explained that expansion decisions depend on identifying favourable regulatory and economic conditions rather than focusing exclusively on market size.
The Challenges of Regulated Operations
Transitioning towards regulated markets also creates higher operating costs and additional compliance requirements.
Operators must meet customer identification, security, payment processing and consumer protection obligations.
Stake considers maintaining service quality essential while adapting to these requirements.
The company aims to preserve features including efficient withdrawals, prompt customer verification and a broad selection of casino games and sports betting markets.
Its objective is to combine international scale with effective local operations.
Akhil Sarin Outlines Marketing Strategy
Akhil Sarin, Chief Marketing Officer at Stake, highlighted the company’s ambition to position itself as an entertainment brand rather than focusing exclusively on conventional betting products.
Its strategy includes partnerships with public figures, content creators and sporting organisations.
International collaborations include Canadian rapper Drake, alongside initiatives involving football, combat sports and skateboarding.
Sarin explained that campaigns must adapt to each jurisdiction’s advertising restrictions while maintaining a consistent brand identity.
He also emphasised that marketing investments should be measured against commercial objectives rather than simply the number of views generated.
Streaming and Sponsorships Support Growth
Livestreaming platforms represent one of Stake’s principal channels for developing brand visibility.
According to a report published by Hatchet in March 2026, the brand appeared in approximately 6,600 Twitch and Kick stream titles during January.
This accounted for around 60% of all iGaming brand mentions identified in the study.
By comparison, 1xBet recorded approximately 1,800 mentions.
The figures demonstrate the reach of Stake’s digital marketing strategy, while also highlighting the challenges of adapting promotional activity to regulated markets.
Brazil and the UK Highlight Regulatory Risks
Stake’s international expansion also faces challenges arising from legislative changes and regulatory decisions.
In Brazil, the future of its operations remains uncertain following the prohibition affecting the licensed betting industry introduced in late September 2026.
Meanwhile, in February 2025, the company announced its withdrawal from the United Kingdom amid a Gambling Commission investigation involving promotional content distributed on social media.
These developments highlight the importance of assessing commercial and advertising restrictions before entering new markets.
Further Opportunities Across Latin America
Stake continues assessing potential expansion opportunities in other Latin American countries.
The company believes regional growth should be supported by local teams, commercial partnerships and products adapted to consumer preferences.
Mexico provides an example of this approach, with Stake entering the market ahead of the 2026 FIFA World Cup, partly hosted by the country.
However, Febbraio emphasised that the company will maintain a selective strategy, entering jurisdictions only when conditions support a viable long-term presence.
Industry Impact and Next Steps
Stake’s revised strategy highlights the increasing importance of regulated markets for international iGaming operators.
Expansion into Argentina, Mexico and other Latin American jurisdictions presents growth opportunities but also requires greater investment in compliance, technology and local market adaptation.
Over the coming years, the company aims to strengthen existing operations while evaluating additional jurisdictions offering suitable legal frameworks.
With Latin America becoming a strategic priority and new authorisations in Mexico and Argentina’s Province of Buenos Aires, Stake is accelerating its transition towards regulated markets through international expansion, entertainment-led marketing and locally adapted operations.
Editó: @fonta
