Sportradar Expands Alpha Odds Solution to Cricket
Brazil – April 25, 2025 – www.zonadeazar.com Sportradar is expanding its Alpha Odds solution to cricket. As a result, sports betting operators are expected to maximize their profits and manage risks efficiently. Cricket is a sport that generates around €80 billion in global betting revenue annually.
With advanced automation technology and predictive AI, Alpha Odds offers personalized pricing for betting operators, recalculating financial exposure in real time. This ensures accuracy in liability management, reduces risks, and boosts profitability.
The Alpha Odds solution is offered through Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service. It covers more than 400 live betting markets and 200 pre-match markets for each cricket match.
Therefore, operators can optimize their trading strategies and extract maximum value from a sport with a year-round competition calendar.
Advanced Technology and Future Expansion
Since 2022, Sportradar has expanded this technology to 80% of the events covered by MTS. In 2024, Alpha Odds increased client profits by an average of 11% in football, basketball, and tennis markets compared to conventional odds services.
By the end of 2025, Alpha Odds technology will be fully sport-agnostic and available for use by operators across all sports betting events.
- Darren Small, Senior Vice President of Managed Trading Services at Sportradar, stated:
“The introduction of Alpha Odds in cricket is groundbreaking. We are bringing precise, real-time, AI-based pricing to a new arena, providing sharper margins for operators and a more dynamic experience for bettors.”
About Sportradar
Founded in 2001, Sportradar Group AG is a global leader in sports technology. The company offers solutions to sports federations, news outlets, consumer platforms, and sports betting operators.
With deep industry relationships and expertise, Sportradar is redefining the sports fan experience. Additionally, it protects sports integrity through its Integrity Services division.
Edited by: @_fonta – www.zonadeazar.com