Superbet: “São Paulo FC Will Receive Up to R$ 140 Million by 2030”

Brazil.-  10 de Abril de 2025 www.zonadeazar.com  São Paulo has officially renewed its master sponsorship agreement with Superbet until 2030, the year in which the Tricolor will celebrate its centenary. One of the new developments is the sale of the naming rights to the Barra Funda training center, which will now be called Super CT.

“A super partnership that gains another chapter on the way to São Paulo Futebol Clube’s centenary,” the club highlighted.

As MKTEsportivo previously reported to the market, São Paulo will receive a fixed amount starting at R$ 78 million in 2025, with progressive increases until reaching R$ 140 million in 2030. The contract also includes financial bonuses based on the club’s achievements during the period.

Currently, in terms of values, Flamengo (R$ 115 million/Pixbet), Corinthians (R$ 103 million/Esportes da Sorte), and Palmeiras (R$ 100 million/Sportingbet) are ahead of the Tricolor paulista.

Superbet CEO, Alexandre Fonseca, had already announced on his social media that the renewal of the master sponsorship agreement with São Paulo would be made official.

In a photo alongside President Julio Casares, the executive referred to the new agreement as “the largest sponsorship deal in history,” potentially reaching R$ 1 billion.

Editó: @_fonta www.zonadeazar.com