BETBY Enters Poland Through Betters Partnership
Poland.- 23 September 2026 | www.zonadeazar.com BETBY has entered Poland’s regulated sports-betting market through a new partnership with Betters.
The agreement makes Betters BETBY’s first partner in the country and represents another step in the supplier’s international strategy of expanding across regulated jurisdictions.
First Entry Into Poland
The partnership marks BETBY’s official debut in the Polish market.
The supplier had not previously deployed its sportsbook solution with a locally regulated operator in the country.
Betters as First Partner
Betters will become the first Polish B2C brand to integrate BETBY technology.
The operator already serves the domestic market with a sportsbook proposition designed around local player preferences.
Complete Sportsbook Solution
The partnership covers integration of BETBY’s complete sportsbook.
Betters will gain access to an infrastructure including event coverage, betting markets, trading technology and operational tools.
Betby.Games
The integration also includes Betby.Games, BETBY’s proprietary esports feed.
The vertical provides high-frequency betting content and expands the product beyond the traditional sports calendar.
Product Differentiation
For Betters, the agreement is intended to strengthen differentiation within a highly competitive market.
The operator will combine mainstream sports content with proprietary BETBY products.
Localisation
Local adaptation is an important part of the partnership.
BETBY said its strategy is to work with established domestic operators capable of combining international technology with detailed knowledge of their local market.
Technology and Content
The integration is expected to strengthen areas including:
- Sports coverage.
- Betting markets.
- Esports.
- Sportsbook tools.
- User experience.
- Proprietary products.
Regulated Market
Poland operates a regulated online sports-betting market supervised by the Ministry of Finance.
Businesses wishing to offer online mutual betting must hold the relevant authorisation.
State Monopoly on Other Online Gambling
Polish law distinguishes sports betting from other online gambling products.
Online casino games, slots and most other forms of internet gambling remain under the state monopoly.
12% Betting Tax
Mutual betting is taxed at 12%.
The levy is applied to stakes rather than GGR, giving Poland a different tax structure from many European markets.
Competitive Environment
The combination of strict regulation and a high turnover-based tax burden makes Poland a demanding market for operators and suppliers.
Technology efficiency and product differentiation therefore become particularly important.
BETBY’s Expansion Strategy
BETBY has continued to increase its presence across regulated markets during 2026.
The supplier has focused on partnerships with established operators and on using those relationships to build sustainable local operations.
Stefanos Karakidis
BETBY Director of Business Development Stefanos Karakidis described Poland as an important milestone in the company’s international growth strategy.
He characterised the market as mature and highly competitive.
Sustainable Growth
BETBY said the partnership reflects its focus on long-term and sustainable expansion.
The agreement with Betters is intended to provide a foundation for further development in Poland.
Konrad Łabudek
Betters CEO Konrad Łabudek highlighted BETBY’s combination of sportsbook technology, localised content and product innovation.
He said the integration will allow Betters to continue developing the experience offered to Polish players.
Product Innovation
BETBY has continued expanding its wider ecosystem throughout 2026.
Recent areas of development include:
- Artificial intelligence.
- Esports.
- Prediction markets.
- Engagement tools.
- New sports-betting formats.
2026 Growth
During the first half of 2026, BETBY reported a 42.7% year-on-year increase in sportsbook GGR.
Active players across its partner network increased by 47%, while total bets rose by 21.2%.
Betby.Games Performance
Betby.Games also recorded growth during the period.
Its GGR increased by 28% year on year during H1 2026.
Geographic Diversification
The Polish launch strengthens BETBY’s European footprint.
At the same time, the supplier continues developing partnerships in Latin America and other regulated regions.
Industry Context
B2B suppliers are increasingly entering regulated jurisdictions through partnerships with established local operators.
This approach can reduce market-entry friction while allowing technology, content and customer experience to be adapted more quickly to local requirements.
Next Steps and Impact
The Betters partnership establishes BETBY’s first operational presence in Poland.
The supplier plans to use the integration as a platform for expanding its local partner network and strengthening its position in one of Europe’s more demanding regulated markets.
For Betters, adding BETBY’s full sportsbook and Betby.Games broadens its product proposition for Polish customers.
Editó: @fonta
