Brazil: EstrelaBet Kicks Off a New Phase in Its Positioning
Brazil.- April 3, 2025 www.zonadeazar.com At the beginning of 2025, EstrelaBet launched a new phase in its positioning with the release of the advertising campaign “Efeito Estrela” (Star Effect), focused on user experience.
With a presence on television, digital media, billboards, and influencer-driven actions, the campaign marks a turning point in the brand’s institutional communication. Developed internally in collaboration with DRUID Creative Gaming agency and production companies Sweet Filmes and Jamute, the project leverages a strong visual narrative.
The campaign’s main film utilizes advanced technologies such as augmented reality, robotic arms, and motion control systems—including Kambô technology—to create choreographed scenes with cinematic precision. The goal is to showcase how small digital interactions can drive major transformations in the user’s journey within the platform, encapsulating the essence of the “Star Effect.”
“The idea is to combine technology with a human-centered approach. We are evolving our digital ecosystem and aim to lead the iGaming sector in Brazil with a value proposition focused on usability, innovation, and experience,” said Renan Cavalcanti, EstrelaBet’s marketing director.
EstrelaBet: Responsible Gaming
Another key pillar of this new phase is responsible gaming. The platform incorporates intelligent monitoring systems and maintains partnerships with institutions such as FUMEC University, which offers free psychological support to users showing signs of risky behavior.
“The ‘Star Effect’ represents this transformation: a smarter, more human, and safer platform. And there’s much more to come. In 2025, we will introduce a series of innovations that will redefine how Brazilians engage with the world of betting,” Cavalcanti hinted.
The first film of the campaign is now available on EstrelaBet’s official YouTube channel.
Sports Integrity
On Wednesday, March 26, EstrelaBet—the main sponsor of Criciúma Esporte Clube—organized a workshop on sports integrity in collaboration with Sportradar, a technology and betting monitoring company.
The initiative brought together professional team athletes, club executives, and members of Criciúma’s technical staff at the club’s headquarters in Santa Catarina.
This action is part of a broader set of measures taken by the betting house alongside its sponsored clubs, reinforcing the company’s commitment to sports integrity and the prevention of match-fixing.
Edited by: @_fonta www.zonadeazar.com