Broadway Platform Launches Brody AI Assistant
Poland.- 6 August 2026 | www.zonadeazar.com Broadway Platform has strengthened its artificial intelligence-led strategy with the launch of Brody, a customised assistant designed to simplify access to documentation, reports and operational insights.
The tool’s documentation features are already available, while its advanced data-analysis capabilities are scheduled to begin rolling out at the start of the fourth quarter of 2026.
News Details
Brody is built across multiple artificial intelligence layers and has access to real-time data to generate reports, identify operational issues and propose action plans.
The solution has been designed to present information in a clear and accessible format rather than producing complex files requiring specialist expertise before they can be used.
In addition to answering documentation-related enquiries, the assistant will help operators understand business performance and obtain actionable information across different management functions.
Industry Context
Brody forms part of Broadway Platform’s end-to-end iGaming ecosystem and operates as a direct point of contact for its customers.
The tool is intended to reduce reliance on human support for operational enquiries while providing platform users with faster answers.
Its staged rollout forms part of a self-service strategy through which Broadway Platform aims to give partners greater autonomy when resolving issues, consulting data and scaling their operations.
The introduction of real-time analysis also reflects the increasing use of artificial intelligence within B2B platforms to simplify management and accelerate decision-making.
Statements
Giorgi Samkharadze, Director at Broadway Platform, said:
“Our strategy is centred around technological superiority, efficiency and empowering our clients, and Brody is an incredibly useful tool to give our partners the key building blocks to achieve their goals.”
“We are proud of our AI-first nature, and giving real-time reporting access is yet another strong step forward for platforms around the world.”
Next Steps or Impact
Broadway Platform will expand Brody at the beginning of the fourth quarter with functions designed to provide more in-depth data insights.
The assistant’s development will allow operators to access real-time information, identify the root causes of operational issues and receive potential action plans without relying exclusively on support teams.
The initiative could improve operational efficiency, reduce response times and strengthen customers’ ability to manage and scale their iGaming businesses.
Editó: @fonta
