Codere Online, Official Sponsor of the NFL in Mexico
Mexico.- September 11, 2026 www.zonadeazar.com Codere Online, a leading operator in the online gaming sector in Spain and Latin America and part of Grupo Codere, has announced a historic multi-year agreement with the National Football League (NFL) in Mexico.
By joining forces with one of the world’s most iconic, valuable, and widely recognized sports brands, Codere Online strengthens its premium positioning and continues its strategy of building long-term relationships with world-class sports brands. The agreement also marks a new and important chapter in the company’s commitment to sports and entertainment in Mexico, one of its largest and most strategically important markets.
Under the agreement, Codere Online will become:
- Official Sponsor of the NFL in Mexico.
- Official Sponsor of Super Bowl LXI.
- Official Sponsor of the NFL Mexico Game.
- Official Sports Betting Sponsor.
The partnership positions Codere alongside one of the most influential brands in global sports and reinforces its ambition to partner with organizations of the highest international standing. With a powerful platform active year-round, a highly engaged fan community, and some of the world’s most prominent sporting events, the NFL offers the company a unique opportunity to strengthen its brand visibility, deepen its connection with customers, and deliver premium entertainment experiences in Mexico.
The agreement also underscores the continuity of Codere Online’s strategy to partner with elite sports organizations that combine global recognition with strong local relevance. Mexico is one of the international markets with the greatest passion for and following of the NFL and a key market for Codere Online, making this partnership a natural fit between two established brands with a shared focus on innovation, entertainment, and memorable experiences for fans.
As part of the partnership, Codere Online will be a sponsor of the 2026 NFL Mexico City Game, the regular-season game scheduled to take place in Mexico City on November 22, 2026, between the San Francisco 49ers and the Minnesota Vikings. The company will also be an Official Sponsor of the Super Bowl, which will take place in Los Angeles in February 2027.
The multi-year agreement will develop a broad platform for fan engagement, including hospitality programs, VIP experiences, activations in multiple cities across Mexico, as well as opportunities related to official NFL merchandise. These initiatives will enable Codere Online to connect its customers with one of the world’s most prominent sports brands and offer them exclusive and unforgettable NFL-related experiences.
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, stated: “Partnering with the NFL, one of the most iconic and influential brands in global sports, represents a major milestone for Codere Online and reinforces our ambition to continue associating with internationally renowned sports brands. This agreement strengthens our premium positioning while underscoring our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we hope to create unique experiences that bring fans even closer to the game and enhance our sports betting and entertainment offerings.”
Arturo Olivé, general manager of NFL Mexico, noted: “Mexico is one of the most dynamic and important international markets for the NFL, with millions of passionate fans who follow our sport year-round. We are pleased to welcome Codere Online as a sponsor—one of Mexico’s most established and recognized online gaming and sports betting operators. Together, we will elevate the fan experience through innovative activations, exclusive opportunities, and unique moments that will bring them even closer to the NFL.”
This partnership will offer fans NFL-related content and experiences in accordance with standards of responsible gaming, integrity, and regulatory compliance.
Likewise, for Codere, this partnership represents a decisive milestone in its growth strategy and marks the next chapter in its historic connection with top-tier international sports. By partnering with one of the world’s most valuable and recognizable sports brands, the company maintains its premium positioning while gaining access to a powerful platform that combines global reach, year-round relevance, and an extraordinary connection with Mexican audiences.
The agreement also reinforces Codere Online’s position as a leading online gaming and sports betting operator, expanding its ability to offer its customers premium experiences surrounding the 2026 NFL Mexico City Game, Super Bowl LXI, and the NFL season.
Edited by @pererarte www.zonadeazar.com
