DraftKings Expands Responsible Gaming Tools and Awareness Campaign
United States.- 17 September 2026 | www.zonadeazar.com DraftKings has expanded its responsible gaming strategy with new digital tools, educational initiatives and an advertising campaign featuring Kevin Hart and Nick Jonas.
The programme is designed to increase awareness and use of resources that enable customers to understand their activity, set personal limits and make more informed decisions about their gaming.
Kevin Hart and Nick Jonas Lead Campaign
DraftKings has launched a new digital campaign starring Kevin Hart and Nick Jonas, continuing the road-trip creative previously developed around the pair.
The campaign began running on 10 September and places responsible engagement tools at the centre of the message.
My Budget Builder
One of the key products featured is My Budget Builder.
The tool enables customers to establish a personal gaming budget and set limits based on their own preferences.
It is designed to integrate financial planning directly into the gaming experience.
My Stat Sheet
DraftKings is also continuing to promote My Stat Sheet, which gives customers detailed insight into their activity.
Users can review information covering:
- Time spent.
- Deposits.
- Withdrawals.
- Wagering activity.
- Product participation.
- Net wins or losses.
The objective is to provide greater visibility into individual gaming patterns.
Gamalyze American Football
DraftKings has also expanded its partnership with Mindway AI through the launch of Gamalyze American Football.
The gamified experience is designed to encourage users to reflect on their decision-making style and attitudes towards risk.
Learning Through Gameplay
Gamalyze presents users with a series of rapid decision-making situations through an American football-themed experience.
Customers subsequently receive feedback intended to provide greater insight into their behaviour and risk preferences.
Digital and In-Person Activations
Gamalyze American Football will be available digitally and will also feature at in-person events during September.
DraftKings will showcase the experience at:
- Wrigley Field.
- Gillette Stadium.
- Arrowhead Stadium.
The activations are designed to bring responsible gaming education directly to sports fans.
Custom Cool-Off Periods
DraftKings has also introduced custom cool-offs.
Customers can voluntarily select a break lasting anywhere between three and 364 days.
The feature gives users greater flexibility over how long they want to step away from gaming.
Greater Customer Choice
The customisation goes beyond traditional systems that offer only fixed periods.
DraftKings wants customers to choose a timeframe appropriate to their own circumstances.
The feature complements existing tools covering deposits, spending, losses and time.
PGA TOUR Sweepstakes
The operator is also launching a promotion linked to the PGA TOUR.
From 16 to 29 September, eligible customers can enter for the chance to win an all-expenses-paid trip to THE PLAYERS Championship.
Participation involves engagement with responsible gaming features including My Budget Builder and My Stat Sheet.
Encouraging Use of Protection Tools
The promotion applies a different approach from conventional gaming marketing.
Rather than simply encouraging wagering activity, DraftKings is using an incentive to familiarise customers with budgeting and activity-monitoring resources.
Responsible Engagement Within the Product
DraftKings uses the term responsible engagement to describe its broader strategy.
The approach is intended to integrate player-protection features into the normal customer journey rather than positioning them only as separate resources for individuals already experiencing problems.
Lori Kalani on Trust and Sustainability
Chief Responsible Gaming Officer Lori Kalani said responsible engagement is embedded in the company’s operations and is considered essential to building customer trust and supporting long-term sustainability.
DraftKings has continued investing in resources intended to give customers greater information and more choices over how they play.
Gamalyze Continues to Expand
Gamalyze American Football builds on earlier initiatives.
DraftKings integrated Gamalyze Casino into its customer controls in January 2026 and later introduced a football-themed version during the 2026 FIFA World Cup.
The latest edition adapts the model for the American football season.
Industry Context
Responsible gaming is increasingly moving beyond basic self-exclusion towards more preventive and personalised approaches.
Operators are introducing behavioural insights, budgeting tools, activity dashboards, configurable breaks and gamified educational resources.
The broader goal is to encourage intervention before gambling-related harm becomes severe.
Next Steps and Impact
DraftKings will use the American football season to increase awareness of its new resources through both digital marketing and stadium activations.
My Budget Builder, My Stat Sheet, Gamalyze American Football and custom cool-offs offer different levels of control depending on individual customer needs.
The challenge will be to make these functions part of regular customer behaviour rather than tools used only when difficulties emerge.
The campaign therefore reflects a wider shift in which responsible gaming is moving beyond compliance and becoming increasingly integrated into product design, marketing and the everyday customer experience.
Editó: @fonta
