FeedConstruct Adds Exclusive Asian Volleyball Rights

Armenia.- 15 September 2026 | www.zonadeazar.com FeedConstruct has expanded its international sports-content portfolio through a partnership with the Central Asian Volleyball Association, CAVA, securing exclusive worldwide data and streaming rights across the organisation’s international and club competitions.

The agreement covers men’s, women’s and youth volleyball across a 14-country structure spanning Central and South Asia.

For FeedConstruct, the deal strengthens a strategy focused on increasing the volume of exclusive sports content available to betting operators seeking broader live coverage.

Exclusive Worldwide Rights

The agreement gives FeedConstruct exclusive global distribution rights.

The company will integrate both live streams and sports data from CAVA competitions into its existing infrastructure.

Four Major Competition Categories

The partnership covers CAVA’s complete competitive portfolio, including:

• CAVA Volleyball Championship.
• CAVA Cup.
• CAVA Club Championship.
• CAVA Youth Championship.

The structure therefore includes national teams, clubs and youth competition.

Men’s and Women’s Volleyball

Coverage includes both men’s and women’s events.

This increases the overall volume of fixtures available throughout the calendar.

Fourteen Member Nations

CAVA operates across 14 countries:

• Afghanistan.
• Bangladesh.
• Bhutan.
• India.
• Iran.
• Kazakhstan.
• Kyrgyzstan.
• Maldives.
• Nepal.
• Pakistan.
• Sri Lanka.
• Tajikistan.
• Turkmenistan.
• Uzbekistan.

More Than Two Billion People

The combined regions represented by those countries include more than two billion people.

That demographic scale makes the rights package a substantial addition to FeedConstruct’s Asian footprint.

Expanded Asian Presence

The agreement gives FeedConstruct deeper access to Central and South Asian sports markets.

It also creates relationships with a structured competition ecosystem covering multiple jurisdictions.

Year-Round Content

One of the package’s key attractions is continuity.

National, club and youth competitions create a calendar capable of supplying regular volleyball content throughout the year.

For betting operators, sustained event volume can be particularly valuable.

Data and Streaming Combined

FeedConstruct has secured more than broadcast rights.

The package combines:

• Streaming.
• Sports data.
• Global distribution.
• Operator integration.

That allows sportsbooks to build betting products around one consolidated content package.

Value for Sportsbooks

Operators can use official data to create and settle betting markets.

Live streaming can simultaneously increase engagement.

Live Betting Opportunity

Volleyball is well suited to in-play betting.

Its structure of sets and points creates frequent market events during matches.

Increasing Event Volume

FeedConstruct has been steadily adding proprietary rights content.

The strategy gives its partners access to more events rather than relying solely on third-party feeds.

Exclusivity as a Commercial Differentiator

Exclusive rights can create meaningful competitive value.

Where a provider controls distribution of official data and streams, it can offer content unavailable from rival suppliers on the same terms.

Narek Harutyunyan Highlights Scale

FeedConstruct CEO Narek Harutyunyan said the CAVA agreement provides the company with a substantial Asian footprint through an organised 14-nation competition structure.

The rights also strengthen FeedConstruct’s wider international portfolio.

Integration Into Global Infrastructure

The competitions will be incorporated into FeedConstruct’s existing distribution network.

That allows operator partners to receive content through established technical channels.

Connecting Regional Sport With Global Betting

FeedConstruct increasingly acts as an intermediary between local competitions and international sportsbook distribution.

Its infrastructure helps transform regional sporting events into globally distributed betting content.

Greater Visibility for CAVA

For CAVA, the agreement provides a route towards wider international exposure.

Competitions can reach audiences beyond their traditional domestic and regional markets.

Mohamed Latheef Welcomes Partnership

CAVA President Mohamed Latheef highlighted FeedConstruct’s distribution network as an opportunity to give competitions the international visibility they deserve.

Reliable, high-quality live coverage is a central objective.

International Distribution

Matches staged throughout Asia can now be distributed into global betting markets.

This can increase both sporting visibility and commercial interest.

Regional Volleyball Development

Wider coverage may also contribute to the development of the sport.

Federations, clubs and players gain additional exposure.

Talent Visibility

The partnership provides a broader platform for athletes from markets that have historically received less international coverage.

Major Population Markets

India, Pakistan, Bangladesh and Iran bring particularly substantial demographic weight to the package.

Other countries add geographical and competitive diversity.

India as a Strategic Market

India is one of the world’s largest digital-consumption markets.

Its inclusion materially increases the potential audience for CAVA content.

Pakistan and Bangladesh

Pakistan and Bangladesh also offer very large populations and rapidly developing digital ecosystems.

Central Asian Coverage

Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan deepen FeedConstruct’s presence across Central Asia.

South Asian Footprint

Sri Lanka, Nepal, Bhutan and Maldives extend the package further into South Asia.

Volleyball as Betting Content

Although football and tennis dominate many sportsbooks, volleyball remains an important secondary betting product.

Operators increasingly value sports capable of adding event volume and filling gaps in the global calendar.

Broader Sports Mix

A more diversified content mix reduces dependence on a handful of major sports.

Streaming Supports Retention

Live video can increase session length inside sportsbook platforms.

Customers can watch without leaving the betting environment.

Fast, Reliable Data

Speed is critical in in-play betting.

Delays affect pricing, risk management and customer experience.

FeedConstruct’s wider business is built around real-time sports-data delivery.

Risk and Trading

Reliable sports data supports operator functions including:

• Odds.
• Trading.
• Exposure control.
• Market suspension.
• Settlement.

Additional Betting Markets

Every new competition creates opportunities for further betting markets.

These can range from outright match results to set and point-based markets.

Continued Rights Expansion

The CAVA agreement follows a series of recent FeedConstruct rights acquisitions.

Panamanian Football

The company recently added streaming and data rights covering domestic football in Panama.

Nicaraguan Basketball

FeedConstruct also secured rights linked to basketball competitions in Nicaragua.

Multi-Sport Strategy

The pattern demonstrates a strategy extending across:

• Football.
• Basketball.
• Volleyball.
• Other sports.

Geographic Diversification

The rights expansion is also global rather than region-specific.

FeedConstruct is adding content across Asia, Latin America and other territories.

Around-the-Clock Portfolio

Different time zones can help sportsbooks provide more continuous content.

Asian volleyball can complement European and American sports calendars.

Volume and Reliability

FeedConstruct is attempting to combine large event volumes with dependable technology.

Both are central requirements for betting partners.

Operator Infrastructure

The company supplies data and streaming through specialised B2B solutions.

Exclusive rights add proprietary content to that technology layer.

Competitive Sports Data Market

The sports-data sector is highly competitive.

Suppliers compete on rights, speed, coverage and technology.

Exclusive contracts remain one of the industry’s key strategic assets.

Rights as Technology Assets

Sports rights in betting are no longer purely media products.

They form part of a broader technology chain involving data, trading, odds and streaming.

Vertical Integration

FeedConstruct seeks to combine several of those components.

That can simplify procurement for sportsbooks.

Operators Want Fewer Integrations

Many operators seek to reduce technical complexity.

A single supplier offering multiple sports, data and streams can be more efficient than numerous separate integrations.

International Scale

FeedConstruct can use the same distribution infrastructure across an increasing number of rights packages.

Every new deal potentially increases the value of the overall network.

Asian Betting Growth

Asia remains one of the world’s largest sports-consumption regions.

Population scale, mobile adoption and digitalisation continue increasing the value of sporting content.

Mobile-Led Consumption

Across many CAVA countries, smartphones are a primary access point to digital services.

That supports mobile streaming and betting products.

Low-Latency Content

Quality and speed of delivery are particularly important for live betting audiences.

Regional Competitions Go Global

The agreement illustrates how competitions once distributed primarily domestically can now become international products.

Technology lowers barriers to global sports distribution.

Rights Monetisation

For sporting federations, data and streaming rights represent an additional commercial asset.

Working with specialist providers can help professionalise how those rights are distributed.

Further Commercial Potential

Greater international visibility can also create opportunities around:

• Sponsorship.
• Media.
• Audience growth.
• Wider commercial development.

Integrity

Greater betting exposure also increases the importance of sporting integrity.

Professional management of official data reduces reliance on unverified information sources.

Official Data

Exclusive distribution creates a structured and controlled source of event information.

That can improve the quality of sportsbook products.

Industry Context

Sportsbooks are increasingly seeking differentiated live content.

Major competitions remain essential, but operators also value secondary leagues and sports capable of providing additional year-round inventory.

Sports-rights acquisition is therefore becoming an important point of competition between B2B suppliers.

FeedConstruct is responding with an increasingly active international rights strategy.

Next Steps and Impact

FeedConstruct will integrate CAVA’s competitions into its global data and streaming distribution network.

The portfolio includes the CAVA Volleyball Championship, CAVA Cup, CAVA Club Championship and CAVA Youth Championship, covering men’s and women’s competition.

The rights package spans all 14 member nations and provides a continuing stream of content for international betting operators.

For FeedConstruct, the agreement strengthens its exclusive sports-rights portfolio and expands its Asian presence.

For CAVA, it provides a new international distribution channel and wider exposure.

The partnership also reflects a broader sports-betting trend: regional data and streaming rights are becoming increasingly valuable as operators seek greater event volume, stronger live content and more globally distributed product throughout the year.

Editó: @fonta