Hub88 Expands Live Casino Offering with Imagine Live Portfolio

Malta.- 18 September 2026 | www.zonadeazar.com Hub88 has expanded its live casino offering through a new partnership with Imagine Live, making the provider’s full portfolio of live dealer tables and game shows available to operators connected to its aggregation platform.

The integration allows existing Hub88 partners to add the content through their current technical connection without completing a separate build.

Single-API Distribution

The agreement operates through Hub88’s aggregation model.

Operators already integrated with the company can add Imagine Live tables and game shows through the same infrastructure used to access the wider Hub88 catalogue.

The structure is designed to shorten integration times and accelerate content deployment.

Core Live Table Portfolio

The partnership adds Imagine Live’s principal live dealer games.

These include:

  • Blackjack.
  • Roulette.
  • Baccarat.
  • Dragon Tiger.

The portfolio combines established live casino formats with production tailored to different player segments.

Game Shows Included

Operators will also gain access to Imagine Live’s proprietary game-show products.

Notable titles include:

  • Land of RA.
  • Roulette Rouge.

The supplier has developed these products as a distinct strand of its portfolio rather than treating them simply as extensions of conventional live tables.

Studios Built Around Individual Markets

Imagine Live produces its games from physical studios and uses dealers who speak the language of the markets being served.

Localisation can extend to:

  • Language.
  • Set design.
  • Dealer uniforms.
  • Table limits.
  • Visual presentation.

The approach is intended to preserve local relevance while distributing content internationally.

More Than 200 Live Tables

Founded in 2022, Imagine Live currently operates more than 200 tables.

Its production infrastructure spans studios in:

  • Armenia.
  • Romania.
  • Spain.

The company has expanded across more than 17 markets.

Dedicated and Branded Studios

Hub88 partners will also be able to access dedicated and branded studio configurations.

These products allow operators to tailor tables, visual environments and branding around their own identity.

The area has become increasingly important as competition in live casino shifts from catalogue size towards differentiated customer experience.

Personalisation Becomes More Important

The continued expansion of live casino has increased demand for experiences that feel more relevant to individual player groups.

Operators increasingly seek content aligned with their own brand and customer profile.

Adding Imagine Live gives Hub88 more options within that segment.

Wider Live Casino Depth for Hub88

Hub88 provides access to thousands of titles through a single integration.

Its catalogue spans categories including:

  • Slots.
  • Table games.
  • Crash content.
  • Live casino.

The new partnership specifically increases the depth of its live vertical.

Nadiya Attard Highlights Distribution Opportunity

Imagine Live Chief Commercial Officer Nadiya Attard said the agreement will bring the company’s studio production and dealer-led experiences to a significantly wider operator audience.

She highlighted studio quality and dealer interaction as central elements of Imagine Live’s proposition.

Hub88 Sees Demand for Greater Depth

Jessica Inglott, Head of Supplier Relations at Hub88, said operators no longer view live casino as simply another category to include in a lobby.

The focus is increasingly on depth, localisation and tables that players recognise as being built for particular audiences.

No Additional Technical Build

A central commercial feature of the deal is that existing Hub88 operators do not need a separate integration.

This can reduce:

  • Development time.
  • Technical resources.
  • Operational complexity.
  • Time to market.

Imagine Live content will be distributed directly through Hub88’s aggregation infrastructure.

Hub88’s Aggregation Model

Hub88 operates as a Malta-registered B2B supplier and holds a Critical Supply licence from the Malta Gaming Authority.

Its platform connects operators with multiple content suppliers through a unified technical architecture.

Adding Imagine Live strengthens that network within one of online casino’s most active verticals.

Industry Context

Live casino is evolving beyond a catalogue built primarily around classic tables.

Game shows, dedicated studios, specialist dealers and market-specific presentation are becoming increasingly important.

Aggregators and suppliers are therefore looking to increase product depth without adding unnecessary technical work for operators.

Next Steps and Impact

Operators already connected to Hub88 can progressively add Imagine Live content without implementing an independent integration.

The agreement expands Imagine Live’s international distribution while strengthening Hub88’s live casino proposition.

It also reflects a wider industry trend towards combining aggregation technology with increasingly customised content to accelerate launches and create stronger differentiation within casino lobbies.

Editó: @fonta

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