Jaime Vives Pinedo Takes Over as President of Coljuegos
Colombia.- 19 August 2026 | www.zonadeazar.com Businessman Jaime Vives Pinedo has been appointed as the new president of Coljuegos, Colombia’s state entity responsible for administering and regulating games of chance.
In his new role, he will oversee a sector covering both land-based and digital gambling while ensuring the proper management of resources generated by the industry.
New Leadership at Coljuegos
Vives Pinedo has experience across several business and trade-association environments in Colombia’s Magdalena department.
His career has included links to Grupo Biocosta and the Santa Marta Chamber of Commerce, alongside participation in several business and leadership organisations in the region.
His appointment places him at the head of an entity with regulatory and administrative responsibilities across Colombia.
Regulation and Oversight
Coljuegos is responsible for regulating, administering and overseeing the country’s games-of-chance sector.
The authority also plays a central role in supervising funds generated through exploitation rights paid by authorised operators.
These resources provide funding for Colombia’s healthcare system.
Fighting Illegal Gambling
One of the main challenges facing the new administration will be strengthening efforts against illegal gambling.
Coljuegos will be expected to continue reinforcing:
- Detection of unauthorised operations.
- Monitoring and enforcement measures.
- Protection of exploitation-right revenues.
- Oversight of both land-based and digital operators.
The objective is to reduce illegal activity while ensuring that revenues generated by the regulated sector enter the system established under Colombian law.
Land-Based and Digital Markets
The new president takes charge of Coljuegos at a time when Colombia’s gambling sector combines multiple channels and formats.
The regulator must supervise both physical venues and digital platforms, requiring enforcement systems capable of responding to different business models and distribution channels.
Funding for the Healthcare System
One of Coljuegos’ strategic responsibilities is ensuring that resources generated by the gambling industry are correctly managed and allocated according to legislation.
Exploitation rights paid by gambling operators are an important source of funding for Colombia’s healthcare system.
Protecting those revenues will therefore remain a central priority under the new administration.
Next Steps or Impact
Jaime Vives Pinedo’s appointment marks a new stage in the leadership of Coljuegos.
His administration will need to combine regulatory oversight, enforcement against illegal gambling and protection of revenues generated by authorised operators.
The new leadership will also face the challenge of maintaining effective supervision over an increasingly diversified market spanning both physical and digital operations.
Editó: @fonta
