Konami Targets Wider Rollout of New Games Across Latin America
United States.- 25 September 2026 | www.zonadeazar.com Konami Gaming will arrive at G2E Las Vegas 2026 with a strategy focused on three core areas: casino management systems, new games for land-based properties and continued expansion of its online slot portfolio.
Tashina Lazcano, Director of Marketing and Communications at Konami Gaming, highlighted Latin America as an important part of the company’s global strategy and said one of its immediate priorities following G2E will be to bring more of the new games showcased in Las Vegas to casinos across the region.
The company also intends to continue expanding its iGaming partnerships throughout Latin America.
G2E Las Vegas 2026
Konami will use G2E 2026 as one of its major platforms for unveiling products developed during the past year.
The exhibition will allow operators and commercial partners to experience new machines, games, systems and digital solutions directly.
Three main business areas will be represented:
- Casino gaming.
- Casino management systems.
- iGaming.
Operator-Focused Strategy
Konami said its G2E portfolio has been developed around the fundamental requirements of casino operators.
The company wants to concentrate on technologies and content with direct operational and commercial relevance.
That approach extends across land-based gaming, systems and online content.
Three Strategic Areas
Konami’s presence will cover three major segments.
The first is casino games and cabinets for physical gaming floors.
The second is SYNKROS, its casino management system.
The third is Konami Online Interactive, which distributes slot content into digital gaming environments.
More Than 50 New Themes
The company is bringing a large collection of new content to the exhibition.
Konami previously announced more than 50 new game themes across several hardware formats.
The range is intended to provide options for operators across different casino environments and regulated markets.
Expansion of Proprietary Franchises
One of the key trends identified by Lazcano is the growing importance of proprietary slot franchises.
Konami believes manufacturer-owned brands are becoming increasingly influential in game-performance rankings.
The company sees 2026 as a year in which this trend has become particularly clear.
Proprietary Brands Versus Licensed IP
Lazcano noted that proprietary slot franchises have clearly outperformed many externally licensed brands across performance rankings.
This is encouraging manufacturers to extend established in-house properties.
Konami will therefore arrive at G2E with several new versions of its best-known brands.
Bull Blitz Rampage
One of the central products will be Bull Blitz Rampage.
The game represents a new extension of the Bull Blitz franchise.
Konami will present the title on a new cabinet format designed to support its latest features.
New Cabinet for Bull Blitz
Bull Blitz Rampage’s mechanics will be showcased through an entirely new hardware configuration.
The company is combining cabinet and content development to create a differentiated casino-floor experience.
The launch also reflects a wider strategy of extending properties that already have established player recognition.
Dragon’s Law Super Fortune
Another major release will be Dragon’s Law Super Fortune.
The title expands one of the longstanding franchises within Konami’s portfolio.
Dragon’s Law has appeared in several forms over the years and will continue evolving through new mechanics and formats.
Large-Format Machine
Konami will also unveil a new oversized gaming machine connected to the Dragon’s Law franchise.
The hardware is intended to create stronger visual impact on casino floors.
It gives the company a new way to present one of its recognised properties.
Dragon’s Law as a Franchise
Using Dragon’s Law as the foundation for new products demonstrates the value Konami places on continuity within proprietary brands.
The company can build on existing awareness while introducing different mechanics and hardware configurations.
This allows familiarity and innovation to coexist.
China Shores Link
China Shores Link will also form part of the G2E showcase.
The game revisits familiar elements from the China Shores franchise while introducing a new evolution of the property.
A recognisable character from the brand will also return.
Return of the Panda
Konami’s well-known China Shores panda character is returning in the new product.
This time, it will be accompanied by panda cubs.
The design combines familiar visual elements with new content.
Value of Brand Extensions
Brand extensions allow manufacturers to build new generations of games without abandoning successful properties.
For operators, established franchises may provide an initial level of player recognition.
For players, they can deliver familiarity alongside refreshed features.
BOMBERMAN Remains in the Portfolio
Despite the growing importance of proprietary franchises, Konami will continue showcasing licensed content.
This includes its BOMBERMAN slots.
The licensed property has performed strongly since appearing at G2E 2025.
BOMBERMAN Performance
Lazcano said the BOMBERMAN games continue to feature prominently in performance rankings across a growing range of categories.
Konami will therefore continue presenting them to casinos that have not yet installed the product.
Their results demonstrate that licensed brands can still play an important role when they connect effectively with players.
Balancing Proprietary and Licensed IP
Konami’s strategy incorporates both models.
The company is expanding proprietary franchises capable of supporting multiple generations of content while retaining selected licensed products that offer immediate brand recognition.
This helps diversify the overall portfolio.
SYNKROS
The SYNKROS casino management system will be another major element of Konami’s G2E presence.
The platform now exceeds 150,000 connected machines worldwide.
That milestone reinforces systems technology as a strategic component of Konami’s business.
More Than 150,000 Connected Machines
Passing 150,000 connections represents a new milestone for SYNKROS.
The platform manages multiple areas of day-to-day casino operations.
Its expansion reflects both new deployments and growth within existing customer properties.
99.9% Availability
Konami highlighted 99.9% availability as a core attribute of SYNKROS.
Reliability is one of the company’s principal differentiators for the platform.
Casino management systems are expected to remain operational almost continuously, making stability a major commercial requirement.
Comprehensive Casino Management
Casino management platforms can centralise numerous functions, including:
- Player management.
- Bonuses.
- Machine monitoring.
- Promotions.
- Gaming-floor operations.
- Mobile tools.
- Loyalty programmes.
- Progressive systems.
Konami continues to expand SYNKROS across these areas.
Floor-Wide Progressives
Recent innovations include progressive solutions capable of operating across an entire casino floor.
These systems can connect multiple gaming machines under common promotional structures.
The objective is to provide operators with new engagement and marketing possibilities.
Mobile Tools
Konami has also developed mobile operational tools.
These allow selected system functions to be accessed through devices used by casino employees.
Mobility can streamline tasks and reduce reliance on fixed workstations.
SYNK Vision 2.0
Another technology within the portfolio is SYNK Vision 2.0.
The solution uses biometrics to support functionality involving cardless players.
Such technology can expand how casinos identify and interact with customers.
Biometrics and Player Experience
Biometric technologies are becoming increasingly relevant to casino management.
They can reduce friction across selected operational processes.
They can also support personalised services without relying entirely on traditional physical identification methods.
Konami Online Interactive
The online segment will be represented by Konami Online Interactive.
The division continues to expand its digital slot library.
Its strategy combines the migration of recognised land-based games into online environments with additional content for digital operators.
Money in the Bank
Money in the Bank is among the titles highlighted for the online segment.
The game forms part of the expanding Konami Online Interactive portfolio.
Recognised titles can assist operators in offering content already familiar to casino players.
Diggin’ Bros.
Diggin’ Bros. will also form part of the digital portfolio.
The title joins a growing library being distributed across regulated markets.
Konami’s expansion is based both on new content and wider distribution.
Red Fortune Rail
Another title named in the online offering is Red Fortune Rail.
Its inclusion adds further depth to the portfolio available to iGaming partners.
The company intends to continue adding content over future release cycles.
Land-Based and iGaming Convergence
The simultaneous development of physical and digital products reflects increasing convergence within gaming.
Major suppliers are looking to leverage successful properties across multiple channels.
This allows gaming brands to reach players in both casino and online environments.
Latin America as a Strategic Region
Latin America remains particularly important for Konami.
The company has worked with casino operators across the region for more than 15 years.
Lazcano described these partnerships as an important part of Konami’s global business.
More Than 15 Years in the Region
Konami’s long-term presence in Latin America has allowed it to build relationships with casino operators across several markets.
During that period, the company has expanded both games and systems.
The experience also supports product adaptation to different regulatory and commercial environments.
Post-G2E Objective
Konami’s immediate goal after G2E 2026 is to bring more of its new land-based games to Latin American casinos.
The company intends to use conversations held during the exhibition to support additional deployments.
Its strategy will not be limited to physical gaming.
Expanding iGaming Partnerships
Konami also plans to grow its online partnerships across the region.
The regulated expansion of iGaming in several Latin American markets is creating opportunities for international suppliers.
Konami intends to use its content library as a foundation for wider digital distribution.
Regulated Markets
Digital expansion depends significantly on the availability of regulated jurisdictions.
Latin America currently includes markets at very different stages of regulatory development.
That creates individual opportunities for suppliers capable of meeting local technical and compliance requirements.
G2E as a Commercial Platform
G2E serves as a major meeting point for suppliers, casino operators and industry executives.
For Konami, the show combines product presentation with negotiations over future deployments.
Discussions with Latin American operators will therefore form an important part of its regional strategy.
Broad Product Portfolio
Konami’s exhibition demonstrates that its strategy is not dependent on a single product.
The company will combine:
- New games.
- New cabinets.
- Established franchises.
- Casino systems.
- Mobile operational tools.
- Biometrics.
- iGaming.
The integration of these areas forms part of its broader operator proposition.
Casino Fundamentals
Lazcano stressed that the company remains focused on the essential requirements of casino operations.
Konami wants products to fit directly into operators’ business and technological priorities.
That principle will guide its entire G2E presentation.
Reliability as a Differentiator
Within systems, reliability remains one of the company’s key differentiators.
Within gaming content, the emphasis is on established franchises and new formats.
Online, Konami is combining brand recognition, secure distribution and a growing library of games.
Industry Context
The casino industry is experiencing a period in which manufacturer-owned franchises are becoming increasingly prominent.
Suppliers are building brands capable of supporting multiple sequels, extensions and cabinet formats.
At the same time, digitalisation is requiring portfolios that can work across land-based and online channels.
Latin American Operators
For Latin American casinos, G2E provides an opportunity to evaluate technologies that may later reach regional gaming floors.
Konami’s stated objective suggests a significant portion of its Las Vegas showcase could progressively be introduced throughout Latin America.
Timing will depend on certification, commercial agreements and regulatory conditions in each jurisdiction.
Statements
Tashina Lazcano said Konami has had the privilege of working with Latin American casino operators for more than 15 years and described these regional partners as an important part of its global business.
She stressed that the company remains strongly committed to the future of the industry across the region.
Lazcano said the immediate post-G2E priority is to bring more new land-based games to Latin American casinos while continuing to expand iGaming partnerships.
She also highlighted the global momentum behind proprietary slot-brand extensions and said that trend will be clearly reflected across Konami’s 2026 exhibition.
G2E 2026
Global Gaming Expo will bring together operators, manufacturers, technology suppliers, regulators and other industry stakeholders in Las Vegas.
Konami will use the event to present products expected to shape its commercial strategy over the following months.
The exhibition will also provide a major platform for discussions with existing and prospective partners.
Next Steps or Impact
Following G2E 2026, Konami will look to convert exposure for its new products into deployments across Latin American casino floors.
Bull Blitz Rampage, Dragon’s Law Super Fortune, China Shores Link and other releases form part of a new generation of products the supplier intends to expand throughout the region.
SYNKROS’ growth beyond 150,000 connected machines also strengthens Konami’s ability to combine gaming content with operational technology.
At the same time, Konami Online Interactive will continue seeking additional agreements across regulated Latin American iGaming markets.
The overall strategy is therefore multichannel: new games for physical casinos, management technology for operators and a growing online content library for regulated digital markets.
Editó: @fonta
