NGX and Optimove Announce Partnership in Brazil

Brazil. – August 14, 2026 www.zonadeazar.com The alliance expands NGX’s ecosystem of solutions and provides operators with easier access to advanced retention, artificial intelligence, and personalization features

NGX, one of Brazil’s largest iGaming technology platforms, has announced a commercial and technological partnership with Optimove, creator of the Positionless Marketing concept and the #1 solution for player engagement in iGaming and sports betting.

The partnership connects the company’s infrastructure to Optimove’s CRM Marketing technology. As a result, customers now have a new option to centralize player data, segment audiences, automate campaigns, and develop retention and relationship strategies across different channels.

By reducing the steps required to connect the two technologies, the partnership helps operators accelerate their go-to-market and incorporate advanced CRM features from the very start of operations.

A Broader Offering for Brazilian Operators

Launching an iGaming operation requires different technologies, vendors, channels, and data sources to work in a coordinated manner. When this process must be managed separately for each solution, operational complexity increases, as does the time needed to implement new strategies.

NGX offers an all-in-one, modular, flexible, and scalable platform that brings together features and integrations tailored to the needs of iGaming and sports betting operators.

With the addition of Optimove to its ecosystem, NGX customers now have access to a solution specializing in CRM marketing, player retention, and engagement. Optimove’s technology combines data, artificial intelligence, and automation to analyze player behavior, identify engagement opportunities, and help determine the best next action for each audience.

Based on this information, operators can create dynamic segments, automate campaigns, and coordinate communications across channels such as email, SMS, push notifications, in-app messages, and instant messaging. The goal is to make every interaction more relevant and strengthen relationships with players throughout their entire lifecycle.

“At NGX, we strive to offer our clients a comprehensive portfolio of integrated solutions, enabling each operator to access the best tools to enhance their competitiveness in the market. The partnership with Optimove reinforces this commitment. By incorporating all of Optimove’s technological expertise as an option on our platform, we provide our clients with access to advanced and exclusive features, expanding their possibilities and strengthening their marketing strategies,” commented Alexandre Tauszig, Commercial Director at NGX.

Partnership Strengthens Optimove’s Local Presence

The partnership also represents another step in Optimove’s strategy to expand its presence in the Brazilian market through collaboration with local companies that are key to the sector’s development.

“NGX is one of Brazil’s leading iGaming platforms and plays an important role in the market’s evolution. This partnership reinforces Optimove’s commitment to becoming increasingly integrated with the local ecosystem and offering operators more options to build their technology, marketing, and retention frameworks,” said Heloisa Bianchi, Partnerships Manager at Optimove in Latin America.

“When technologies are already connected, operators can reduce implementation steps and start turning data into marketing actions sooner. This accelerates go-to-market and allows engagement, personalization, and retention strategies to be part of operations from the very beginning,” she added.

The partnership aligns with the maturation of Brazil’s regulated market, where player acquisition must be supported by strategies capable of strengthening relationships, increasing retention, and generating value throughout the entire lifecycle.

In addition, the collaboration expands the possibilities for offering operators new AI-based features, including the Optimove MCP, which allows access to Optimove’s data, intelligence, and execution capabilities through tools such as ChatGPT and Claude, and enables marketing tasks to be performed using natural language.

About NGX

NGX is a Brazilian technology provider for the iGaming market, offering a comprehensive and modular platform for sports betting, casino, and other products. With in-house developed technology, the company provides customizable solutions, integrations with various providers, and features tailored for operations in regulated markets.

NGX focuses on flexibility, innovation, security, and compliance, supporting operators in building and managing their iGaming operations.

About Optimove

Optimove is the creator of Positionless Marketing and the #1 platform for player engagement in iGaming and sports betting. Positionless Marketing frees marketing teams from the constraints of fixed roles, empowering each professional to perform any task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling teams to deliver more personalized engagement to their customers.

For the second consecutive year, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisions, predictive insights, and ability to orchestrate thousands of personalized campaigns in real time across different channels. AI-driven marketing is a hallmark of Optimove’s leadership.

By incorporating AI directly into its platform since 2012, Optimove has paved the way for the current standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate, for decision-making and campaign orchestration across multiple channels; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.

Today, its comprehensive AI-powered suite is at the forefront of empowering marketers to streamline workflows—from insight to creation to optimization. Optimove offers industry- and use-case-specific solutions to leading consumer brands worldwide.

Edited by: @MaiaDigital www.zonadeazar.com