Real Madrid and VERSUSbet Sign Five-Year Latin America Partnership

Spain.- 13 August 2026 | www.zonadeazar.com Real Madrid and VERSUSbet have expanded their commercial relationship through a new five-year partnership covering Latin America, strengthening the international strategies of both organisations.

VERSUSbet, the sports betting and online gaming brand owned by Grupo Orenes, had already worked with the Spanish club for more than two years across selected European markets.

News Details

The new agreement will extend that relationship into Latin America and allow VERSUSbet to use its association with Real Madrid to increase visibility and strengthen its brand positioning across the region.

Brazil will be one of the markets covered by the partnership.

Under the agreement, VERSUSbet will become the first betting company to partner with Real Madrid in Brazil, a market regarded as strategically important for both the operator’s international expansion and the club’s commercial reach.

Industry Context

Partnerships between globally recognised football clubs and betting operators continue to play an important role in regional expansion strategies.

For VERSUSbet, the Real Madrid association provides access to the club’s extensive international visibility and its ability to connect with millions of supporters.

Brazil carries particular importance within the agreement because of Real Madrid’s large fan base in the country and the club’s historic relationship with Brazilian players who have represented the team.

Statements

Pedro García Cuestas, Grupo Orenes’ Director of Institutional Relations, said:

“This alliance with Real Madrid in Latin America represents a strategic step of enormous importance for VERSUSbet and the entire Orenes Group.”

He added that after more than two years of working together, the company is taking another step forward in its international expansion strategy alongside one of the world’s most influential sporting organisations.

García Cuestas also highlighted Real Madrid’s ability to transcend sport and operate as a global platform for branding, leadership and inspiration.

He said the five-year partnership will allow VERSUSbet to strengthen its presence across Latin America, generate new business opportunities and continue building a stronger and more recognisable brand internationally.

Next Steps or Impact

The agreement will allow VERSUSbet to expand its regional footprint by leveraging Real Madrid’s commercial reach and international recognition.

For Grupo Orenes, the partnership represents another stage in its internationalisation strategy and creates new positioning opportunities across strategic Latin American markets.

For Real Madrid, the agreement adds another regional partnership to its commercial portfolio and reinforces its ability to develop market-specific alliances internationally.

Editó: @fonta