SBC Summit 2026: Interview with Alessia Smirnova of NOTIX Games
Portugal.—October 13, 2026 www.zonadeazar.com As part of the SBC Summit Lisbon 2026, held from September 29 to October 1 at FIL Lisbon and the MEO Arena, Zona de Azar® conducted an exclusive interview with Alessia Smirnova, Senior Business Development Manager at NOTIX Games, who shared the company’s strategic vision, its key technological differentiators, the challenges of the Latin American market, and the innovations planned for 2027.
During the conversation, Smirnova highlighted the importance of offering flexible and scalable solutions for emerging markets, the role of artificial intelligence in the company’s expansion, and the tools designed to improve player experience and retention.
Flexibility and Scalability as Competitive Advantages
NOTIX Games operates as a game aggregator, content provider, and technology platform for the iGaming industry.
As Smirnova explained, the company identified an opportunity in emerging markets, where many available solutions have limitations in terms of flexibility and adaptability to operators’ needs.
Faced with this scenario, NOTIX Games decided to develop a flexible and scalable platform capable of supporting its clients’ growth and responding to the specific characteristics of each market.
Latin America: Peru, Brazil, and New Opportunities
Expansion in Latin America is one of the cornerstones of NOTIX Games’ business strategy.
Smirnova noted that, so far, the company has focused its efforts primarily on Peru and Brazil.
However, she acknowledged that the Brazilian market currently presents significant uncertainties, so the company will closely monitor how the situation evolves.
Looking ahead to 2027, NOTIX Games plans to continue developing its operations in Peru and evaluate opportunities for expansion into other Latin American countries.
Player Experience, Promotions, and Data Analytics
Another key point highlighted during the interview was the support NOTIX Games provides to operators to improve their results.
The company has an extensive catalog of games tailored to different markets, promotional tools, and analytical solutions that help identify which strategies work best in each territory.
According to Smirnova, these capabilities, combined with her team’s work, help optimize the player experience and strengthen operators’ retention strategies.
Artificial Intelligence: From Zero to 100 Providers in Three Years
Artificial intelligence and automation also play a significant role in NOTIX Games’ technological development.
Smirnova explained that the company uses AI tools in both integration processes and the development of its solutions, which significantly speeds up operational timelines.
In this regard, she highlighted a specific achievement: NOTIX Games went from zero to 100 integrated providers in just three years—a growth spurt that, she explained, was driven in part by the application of artificial intelligence to its integration processes.
Innovations for 2027: A Centralized Search Engine
Among the projects planned for next year, Smirnova revealed that NOTIX Games is working on the development of a centralized search engine.
This new tool aims to streamline operators’ tasks and optimize their work within the platform’s ecosystem.
At the same time, the company will continue to add new providers to its aggregator, expanding its content offerings and strengthening its technological capabilities.
Exclusive Interview with Zona de Azar®
During the SBC Summit Lisbon 2026, Alessia Smirnova shared with Zona de Azar® the main objectives of NOTIX Games and her vision for the opportunities that will shape the future of the industry.
🎥 Watch the full exclusive interview:
At the end of the conversation, the executive extended a special greeting to the entire Zona de Azar® audience.
Zona de Azar® – Exclusive Coverage of the SBC Summit Lisbon 2026.
Edited by: @MaiaDigital www.zonadeazar.com
