SBC Summit 2026: Interview with Alexandra, CPO at Slotegrator
Portugal.- 13th October 2026 www.zonadeazar.com During SBC Summit Lisbon 2026, held from September 29 to October 1 at FIL Lisbon and MEO Arena, Zona de Azar® exclusively interviewed Alexandra Mouton, Chief Product Officer (CPO) at Slotegrator, who shared her insights into the industry’s leading technology trends, the challenges facing operators, and the strategies required for successful market expansion.
Throughout the conversation, Mouton highlighted Prediction Markets and Artificial Intelligence as two of the most significant trends discussed at the event. She also emphasized the importance of flexible platforms, advanced player retention tools, localization, and speed to market.
Prediction Markets and AI Take Center Stage
According to Mouton, prediction markets emerged as one of the most widely discussed topics at SBC Summit Lisbon 2026.
Major industry players are developing their own solutions or exploring potential partnerships within this emerging vertical.
Slotegrator sees considerable potential in this market and is approaching it with an innovative strategy.
Artificial Intelligence was the second major trend identified by Mouton.
While AI tools were previously used primarily for content generation, bonus recommendations, and routine task automation, companies are now integrating AI directly into their products, operations, and business models.
Mouton believes AI is becoming a fundamental layer of business operations and will play a transformative role in the industry’s future.
Choosing the Right Platform: Features, Flexibility, and Responsiveness
One of Mouton’s key messages was that operators are not simply looking for a technology platform. They are looking for a reliable partner.
She identified three essential criteria when choosing a platform provider.
The first is product quality and functionality, ensuring the platform offers the necessary features and supports local market requirements.
The second is flexibility. Even a stable and feature-rich platform may struggle if its architecture cannot respond quickly to changing market demands.
The third is responsiveness and the provider’s ability to support operators efficiently.
For Mouton, successful partnerships require communication, adaptability, and the ability to implement solutions without unnecessary delays.
Player Retention: From Traditional Bonuses to Personalized Customer Journeys
Mouton divided essential retention tools into two main categories.
The first includes traditional promotional features such as bonuses, free spins, tournaments, and loot boxes.
The second involves trigger systems and event-driven architectures that enable more advanced personalization.
She explained that platforms are increasingly moving toward complete customer journey management, allowing operators to design interactions based on player behavior and lifecycle stages.
This means different players can receive entirely different promotional experiences depending on their profiles and engagement patterns.
The goal is to move beyond isolated promotions and create comprehensive, personalized retention strategies.
Market Expansion: Localization Goes Beyond Translation
According to Mouton, localization is one of the most important considerations when entering a new market.
It involves much more than translating platform content.
Operators must adapt user interfaces, promotional mechanics, game portfolios, and customer experiences to local preferences.
She pointed to differences in website design and navigation habits between European and Asian markets as examples of why a standardized approach may not always be effective.
Understanding popular game categories, player preferences, and successful local products is also essential before launching operations.
Speed to Market: Why Launching Quickly Matters
Mouton emphasized that operators should aim to launch as quickly as possible.
Every day of delay represents both a financial cost and a missed opportunity to gain real market experience.
According to the executive, businesses only begin to acquire meaningful knowledge about their customers once operations are underway.
A faster launch enables operators to collect data, refine processes, and improve their strategies based on actual user behavior.
Brazil and the Importance of Market Adaptability
Mouton also referred to Brazil as an example of how rapidly market conditions can change.
Operators need to respond effectively to regulatory developments, evolving consumer preferences, and new business opportunities.
She also highlighted the importance of understanding cultural differences, seasonal patterns, and local celebrations.
These factors can significantly influence product design, promotional campaigns, and player engagement.
Ultimately, Slotegrator considers customer knowledge, technological flexibility, and adaptability essential for successful international expansion.
Zona de Azar® Exclusive Interview
During SBC Summit Lisbon 2026, Alexandra Mouton shared her perspective on the future of iGaming technology and the tools operators need to compete in increasingly dynamic markets.
🎥 Watch the full exclusive interview:
At the end of the conversation, Mouton shared a special greeting with the Zona de Azar® audience.
Zona de Azar® – Exclusive Coverage of SBC Summit Lisbon 2026.
Edited by: @MaiaDigital www.zonadeazar.com
