SOFTSWISS to Bring Mexico Expertise to SiGMA North America
Mexico.- 13 August 2026 | www.zonadeazar.com SOFTSWISS will participate in SiGMA North America 2026, taking place in Mexico City from 1 to 3 September, where it will share its experience in regulated markets and discuss new growth opportunities across Mexico’s iGaming sector.
The company already supports licensed gaming brands in Mexico through a technology ecosystem aligned with local regulatory requirements and backed by 24/7 technical and customer support.
News Details
SOFTSWISS’ presence at the event forms part of its strategy of building long-term partnerships across regulated jurisdictions.
Mexico represents an important market within that approach as it continues to attract international operators seeking regulated expansion opportunities.
Projections cited by the company suggest Mexico’s online betting and gaming market could reach EUR1.73 billion by 2030.
SOFTSWISS intends to use SiGMA North America to exchange expertise with operators and partners considering entry into the market or further expansion within the country.
Technology and Local Expertise
The company argues that successful operation in regulated markets requires more than compliant software.
Its proposition combines iGaming infrastructure, regulatory expertise, operational experience and strategic guidance.
SOFTSWISS currently provides a Mexico-focused ecosystem with technical and customer support available 24 hours a day, seven days a week.
Statements
Dario Leiman, Head of Business Development for Latin America at SOFTSWISS, said:
“Today, operators need much more than compliant software. They need a technology partner that understands local regulation, operational realities and long-term market development.”
He added:
“Our experience in Mexico has shown that sustainable growth comes from combining technology with local expertise. Those are exactly the conversations we look forward to having with operators and partners at SiGMA North America.”
Talent Development
Leiman will also participate on 2 September in the panel “The Talent Pipeline Problem: Scaling Teams as the Business Grows”.
During the session, he will discuss SOFTSWISS’ approach to building local teams and developing talent while expanding within regulated jurisdictions.
Workforce development will be presented as an important part of successful market expansion alongside technology, regulation and commercial expertise.
Networking and Regional Expansion
SOFTSWISS will also partner with the SiGMA Nexus Elite Golf Tour – Mexico 2026.
The event will provide an additional networking environment for meetings with executives, partners and other industry professionals to discuss regional market development and potential partnerships.
The company will also use its presence at the summit to meet operators interested in regulated North American iGaming opportunities.
SOFTSWISS Context
SOFTSWISS has worked with online casino and sportsbook operators in regulated markets since 2009.
Its technology ecosystem currently supports more than 1,500 brands, while the company employs more than 2,000 professionals across international locations.
Its strategy combines enterprise-level technology, regulatory knowledge and specialist guidance to support operators throughout different stages of growth.
Next Steps or Impact
Participation at SiGMA North America will provide SOFTSWISS with an opportunity to strengthen its position in Mexico and deepen relationships with operators seeking to enter or expand in regulated markets.
The company will continue promoting a model that combines technology, compliance, local talent and operational knowledge as the foundations for sustainable long-term growth.
Editó: @fonta
