Zona de Azar Spain – ICE: Exclusive Interview with Rony Vexelman, VP of Marketing at Optimove

Spain.- February 11th 2025 www.zonadeazar.com As part of ICE Barcelona 2025, one of the gaming industry’s most important events, we had the opportunity to speak with Rony Vexelman, VP of Marketing at Optimove.

During the interview, Vexelman highlighted the positive impact of the event’s relocation to Barcelona, noting that it has encouraged greater participation from attendees across Latin America and Brazil.

He also introduced “Ignite +”, a program designed to help emerging operators accelerate their growth through Optimove’s technology and expertise. Below is the full transcript of our conversation.

What are your expectations for ICE Barcelona 2025?

We are very excited to be here in Barcelona. It’s the first time ICE is being held here, as you know. The event feels more dynamic; you can sense the change, the refreshment of ICE.

We’re also very happy to connect with so many Latin American attendees. It seems that hosting the event in Barcelona has made it more accessible to participants from Latin America and Brazil.

We are working closely with them, and today we’re announcing Optimove’s “Ignite +” program, which is designed to help emerging operators gain easier access to Optimove’s platform, services, and expertise to significantly accelerate their growth.

So, we’re truly grateful to be here, thankful to the Zona de Azar team, and excited to continue working with Latin America to grow the industry together!

Edited by: @MaiaDigital www.zonadeazar.com