Zona de Azar Brazil – Superbet Group Announces €1.3 Billion Refinancing Agreement

Brazil – February 13, 2025 – www.zonadeazar.com Superbet Group, one of the fastest-growing online platforms in the global sports betting, entertainment, and technology segment, has announced a €1.3 billion refinancing agreement.

This amount was negotiated with Blackstone—one of the world’s leading private equity firms—and several other funds and accounts managed by HPS Investment Partners (HPS) to support the company’s ongoing expansion.

The agreement provides Superbet with a solid financial foundation for the coming years. With this, the company continues executing its growth strategy, which includes its ongoing expansion in the Brazilian market, global mergers and acquisitions, as well as increased investments in innovative technologies.

“This refinancing reinforces Superbet’s goal of being a global leader, which includes a significant focus on Brazil. We will invest heavily in the Brazilian market, a key country for the group, focusing on delivering more technology and entertainment, along with ESG initiatives and Responsible Gaming—important pillars. We are excited about everything we have planned for this year, further consolidating the Superbet brand’s presence in Brazil,” said Alexandre Fonseca, CEO of Superbet Brazil.

“I am excited about this refinancing agreement, which is further proof of our commitment to becoming a global leader in our industry. Our unique business model seamlessly integrates strategic investments in cutting-edge technology with a diversified product portfolio carefully aligned with modern consumer trends. Additionally, our strong financial structure and operational excellence provide the necessary foundation to accelerate growth in existing markets while targeting expansion into high-potential future markets,” said Sacha Dragic, founder and co-CEO of Superbet Group.

“Sacha is a visionary founder and entrepreneur, supported by an exceptional management team. We are proud to continue supporting this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to continuing our partnership and seizing the opportunities ahead,” said Raphael de Botton, Senior Managing Director at Blackstone Tactical Opportunities.

Superbet Group is one of the global leaders in the technology and entertainment industry. Following a significant investment in its proprietary technology platform, the company has accelerated its growth and strengthened its presence in the European and global markets, including a strong footprint in Brazil. With an increasing focus on technology, Superbet offers its customers a secure ecosystem of entertainment and sports betting with curated content.

Superbet was advised by Morgan Stanley and Stifel Financial Corp (joint lead financial coordinators/advisors) and Herzog Fox & Neeman, Sidley Austin LLP, and Loyens & Loeff Luxembourg SARL (legal). Blackstone was advised by Citi (finance) and Simpson Thacher & Bartlett LLP (legal). HPS Investment Partners was advised by Milbank LLP (legal).

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Edited by: @_fonta
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