Zona de Azar Argentina – EGR Power Latam Summit-Buenos Aires, 11-12 February: Agenda “Day Two”
Argentina.- February 12th 2025 www.zonadeazar.com The EGR Power Latam Conference returns for its 16th edition at the Hilton Buenos Aires, an exclusive event for leaders in the Latin American gaming market. Taking place from February 11-12, this conference remains the primary venue to connect with peers and gain industry-leading insights.
Over the past two years, Latin America has emerged as a key player on the global gaming stage. With the regulation of Chile, Colombia, and the giant Brazilian market, the growth potential of the region seems limitless. This growth has attracted both established global operators and innovative local players. The region is transforming from an emerging hub to an established player in the gaming industry.
For two days, the conference will offer sessions that explore the region’s growth potential and regulatory landscape. Key topics will include combating underage gambling, the rise of sports sponsorships, and new anti-money laundering regulations. The event also provides ample networking opportunities for those operating or planning to enter the Latin American market, as well as experts in compliance, law, and regulations.
The talking is over and the market is live after years of debate and anticipation, but as Brazil enters its regulated era, how are operators approaching the vast opportunity the country promises? This panel will examine the developments of the last 12 months, the growth roadmap for operators over the medium to long term and what the dynamic between local and international players will be over the next year.
As the market in Latam continues to expand and companies seek to acquire new audiences in new regions, it is crucial to think smart and fast about how to build brand recognition through innovative, modern marketing strategy. This roundtable will explore the innovative ways that social media can be utilised, through content generation and streaming, as well as working with influencers, sport team ambassadors and more in ways that ensure increased engagement.
While online casino experienced huge growth during the challenging Covid period, recent years have seen a slow down as retail casino bounces back. This session will explore the trend toward offline casino, what the relative online vs offline casino growth is expected to be over the next year and how much physical locations remain a part of operators omnichannel strategy.
The gambling industry is undergoing a significant transformation, driven by the need to address its environmental, social, and governance (ESG) impact. This presentation will examine the most significant ESG challenges currently facing the gambling industry, including energy consumption, tech waste management, responsible gambling, and other pertinent issues. We will investigate recent regulatory trends in different jurisdictions, with a focus on regulatory frameworks in LATAM, to ensure the industry is prepared ahead of the enforceability of new laws, and most importantly, to lead the way in elevating the reputation of a responsible industry.
We will discuss innovative solutions and best practices adopted by leading companies in jurisdictions with more advanced legal frameworks, aiming to create a more sustainable and ethical future for the gambling industry. By integrating ESG principles into their business models, operators can not only mitigate risks but also enhance their brand reputation and long-term viability
Edited by: @MaiaDigital www.zonadeazar.com
