Zona de Azar Finland – Exclusive Interview with Rocío Moitino, Sales Director of Air Dice

Finland.- November 27th 2024 www.zonadeazar.com Air Dice, founded in 2005, has successfully positioned itself as a leader in the online dice games market, particularly in Belgium, a highly regulated and competitive market.

In this interview with Rocío Moitino, Sales Director of Air Dice, we explore the key factors that have enabled the company to stay at the forefront, with a focus on innovation, adapting to local market needs, and complying with strict regulations.

Moitino highlights the importance of values such as agility, transparency, and interdisciplinary collaboration in creating unique products that go beyond traditional games, such as their developments in Dice Crafter and Bingo Booster. She also discusses their creative process, which merges technology, art, and science, and how the natural environment of northern Finland serves as an inspiration.

The interview also covers Air Dice’s future expansion strategies, with the goal of maintaining its leadership through the launch of new products and strengthening strategic alliances in an ever-evolving market.

• How has Air Dice evolved since its foundation in 2005 to become a leading player in the online dice games market, particularly in Belgium?

Since its founding in 2005, Air Dice has continually grown, solidifying itself as a leader in online dice games. Belgium, a highly regulated and competitive market, has been key to our success. This has been achieved through a focus on innovation, a deep understanding of local player preferences, and rigorous adherence to regulations. Our ability to offer unique and engaging gaming experiences has earned us the trust of both operators and players in this market.

• Air Dice emphasizes values such as innovation, agility, and transparency. How are these values reflected in the daily dynamics of your teams?

These values are at the core of our organizational culture. Innovation is constantly fostered through creativity sessions and interdisciplinary collaboration. Agility is reflected in our ability to quickly adapt to market changes and the needs of our partners. Lastly, transparency is a cornerstone of our internal and external communication, ensuring strong, trust-based relationships with clients and collaborators.

• Dice Crafter is described as a “melting pot of talent.” How do you integrate different disciplines such as technology, art, and academia in your game developments?

At Dice Crafter, we deeply value the diversity of perspectives. Our teams include experts in technology, graphic designers, and academics with experience in mathematics and statistics. This interdisciplinary approach allows us to create visually appealing games, technologically advanced products, and mathematically solid mechanics, ensuring an innovative and unique gaming experience.

• Could you tell us about the process of creating games that go beyond traditional “spinning reels” and aim to offer a more intellectually stimulating experience?

Our process begins with exploring concepts that challenge the traditional player interaction. Instead of focusing solely on luck, we aim to incorporate strategic and narrative elements that engage the player more deeply. We design games that require tactical decisions, fostering an emotional and intellectual connection with the product.

• The nature of northern Finland serves as an inspiration for the Dice Crafter team. How does this environment influence your creative and visual approach to game design?

The natural environment of northern Finland, with its unique beauty and serenity, inspires us to create visually striking games with a calming atmosphere. These influences are reflected in the colors, textures, and themes that evoke nature, offering players an immersive and authentic experience.

• Bingo Booster is a solution that allows players to participate in bingo games both in clubs and from home. How has the reception of this 3-in-1 proposal been in the market, and what impact has it had on the industry?

The reception of Bingo Booster has been very positive, especially in markets where traditional bingo is popular. Players appreciate the flexibility of being able to enjoy the game in different environments, while operators value how this solution expands their reach and increases engagement. It has been a significant change, seamlessly connecting the physical and digital worlds.

• BOOMERANG DIGITAL has nearly 30 years of experience in the bingo sector in the UK. What sets this company apart from its competitors, and how has it managed to stay innovative over time?

BOOMERANG DIGITAL’s experience lies in its deep understanding of the bingo industry and its ability to adapt to changing player needs. Its focus on continuous innovation, combined with advanced technology and a strong network of operators, has allowed it to stay at the forefront in a competitive market.

• How do you ensure that your platforms and products meet quality and certification standards, especially as partners of major operators with ISO9001 certification?

Meeting the highest standards is a priority for us. Our development processes include rigorous quality control, regular audits, and extensive testing in collaboration with accredited laboratories. Additionally, our ISO9001 certification supports our commitment to excellence and continuous improvement.

• Air Dice collaborates with several major companies in the gaming sector. What does the company look for in a partnership, and how do these alliances drive innovation?

We seek partners who share our vision of delivering unique and high-quality gaming experiences. These collaborations allow us to combine strengths, such as access to new markets or advanced technologies, resulting in more innovative and competitive products.

• What are the next steps for Air Dice and its brands in terms of expansion or the launch of new products, especially in such a competitive and constantly changing market?

We are focused on expanding into new regulated markets, strengthening our strategic alliances, and launching products that combine technological innovation with enriching experiences for players. Our goal is to stay at the forefront in a dynamic sector, anticipating trends and adapting to market demands.

Edited by: @MaiaDigital www.zonadeazar.com