BiS Brasília Promotes Regional Expansion of Gaming

Brazil.– June 03, 2026 – www.zonadeazar.com BiS Brasília 2026 opens with a clear message from its organisers: bringing the gaming and regulated betting industry to new regions across Brazil. During the official opening ceremony, Alessandro Valente highlighted the importance of expanding dialogue, strengthening industry integration and increasing public understanding of the sector throughout the country.

Overview

The second edition of BiS Brasília takes place on 2 and 3 June at the Royal Tulip Brasília Alvorada, bringing together government authorities, regulators, operators, suppliers and business leaders involved in shaping Brazil’s regulated market. Organisers expect attendance to grow by approximately 20% compared to the previous edition.

During the opening ceremony, BiS SiGMA South America co-founders Alessandro Valente and Carlos Cardama highlighted the role of the event as a platform for collaboration and industry development.

Expanding the Industry Across Brazil

One of Valente’s main messages was the need to decentralise industry discussions and bring regulatory, technological and business debates to different regions of the country.

According to him, the goal is to extend industry presence beyond Brazil’s traditional economic hubs, creating new opportunities for investment, education and market development. He also confirmed that a future regional edition of the event will be held in João Pessoa, Paraíba, in September.

The initiative aims to broaden conversations around regulated betting, innovation and entertainment while engaging new audiences and institutional stakeholders.

Unity as a Key Message

During his speech, Valente stressed that the future growth of the regulated market depends on cooperation between associations, operators, suppliers, executives and public institutions.

According to the organisers, building a positive narrative for the industry requires collaboration, knowledge sharing and improved communication with society. He also highlighted the importance of educating the public to help demystify misconceptions that still surround the sector.

Carlos Cardama echoed this perspective, emphasising that cooperation among companies and organisations is essential for driving investment, employment and economic growth within the regulated ecosystem.

Future Perspective

BiS Brasília 2026 reflects a new stage of maturity for Brazil’s betting and gaming market. With regulation already in place, industry discussions are increasingly focused on regional development, education, innovation, compliance and sustainable growth.

The strategy of expanding these events to different regions demonstrates the sector’s ambition to build a more integrated, inclusive and nationally connected industry.

🔗 Editó: @_fonta www.zonadeazar.com