iGaming Leader Mastermind Appoints New Chief Growth Officer

Malta.- 17 September 2026 | www.zonadeazar.com iGaming Leader Mastermind has strengthened its leadership structure with the appointment of Michael Baker-Mosley as Fractional Chief Growth Officer, as the peer-to-peer advisory network prepares to accelerate member acquisition and expand its commercial strategy.

Headquartered in Malta, the organisation serves executives, VPs and Directors across the iGaming sector.

Baker-Mosley to Lead Growth Strategy

The new executive will take responsibility for three principal areas:

  • Member acquisition.
  • Sales.
  • Marketing.

His role is to build a more structured commercial engine around the community while preserving the peer-to-peer model on which Mastermind has been developed.

Experience at Kambi

Baker-Mosley brings extensive B2B marketing experience from across the gambling industry.

A significant part of his career was spent at Kambi, where he held several brand-marketing positions before becoming Head of Brand Marketing.

Roles at iGP and Triumph B2B

Before joining iGaming Leader Mastermind, Baker-Mosley also served as:

  • CMO of iGP.
  • Marketing Consultant at Triumph B2B.
  • Fractional Chief Marketing Officer at Triumph B2B.

His experience across branding, demand generation and B2B growth will now be applied to the advisory network.

Existing Mastermind Member

Baker-Mosley was already familiar with the organisation before joining its leadership team.

He had been a Mastermind member for approximately 18 months and became an ambassador for the network in March 2026.

That gave him direct experience of the proposition from a member’s perspective.

Network for iGaming Leaders

iGaming Leader Mastermind operates as a private environment in which senior industry figures can share experiences, challenges and strategic decisions.

The network is primarily designed for:

  • Founders.
  • C-level executives.
  • Vice Presidents.
  • Directors.
  • Other senior industry leaders.

Peer-to-Peer Advice

The model is built around bringing together professionals dealing with comparable responsibilities and pressures.

Topics can range from scaling a company and entering a new leadership role to organisational change, recruitment, retention and wider strategic decision-making.

Leo Judkins to Focus on Core Offering

Founder Leo Judkins will continue focusing on the core Mastermind proposition.

Judkins, a former Director of Retention at BetVictor, will use the new division of responsibilities to concentrate on enhancing the peer-to-peer experience for both existing and future members.

Clearer Leadership Structure

The appointment creates a more defined split in responsibilities.

Judkins will develop the community and membership proposition, while Baker-Mosley builds the commercial infrastructure behind its growth.

Scaling Without Diluting the Network

A central challenge will be increasing membership without weakening the specialised nature of the community.

Baker-Mosley has said the opportunity lies in taking the Mastermind proposition to more of the right industry leaders while protecting the features that make it valuable to existing members.

SBC Summit Lisbon

Baker-Mosley and Judkins will both attend SBC Summit Lisbon later in September.

Work on the growth programme is beginning immediately and will intensify following the event.

The Summit will also provide an opportunity to engage with industry executives and potential future members.

Growing Demand for Executive Networks

The continued expansion of iGaming has increased demand for specialist communities where senior professionals can discuss shared challenges.

Businesses operating across multiple jurisdictions increasingly face complex regulatory, technological, commercial and organisational decisions.

Peer networks offer one way for leaders to access perspectives from people with comparable responsibilities.

B2B Expertise Applied to Community Growth

The appointment also signals a more mature phase for Mastermind.

The organisation is moving from a largely community-led structure towards one supported by more formal commercial and acquisition functions.

Baker-Mosley’s B2B background will be used to create repeatable marketing and sales processes.

Industry Context

The global iGaming ecosystem continues to expand across operators, suppliers, affiliates, technology businesses and advisory services.

Within that environment, specialist executive networks are seeking to complement traditional conferences by creating ongoing relationships rather than relying on occasional industry meetings.

Next Steps and Impact

The immediate priority will be to build a member-acquisition, sales and marketing strategy capable of extending iGaming Leader Mastermind’s reach.

Baker-Mosley will lead development of the commercial engine, while Judkins concentrates on the product and opportunities available to members.

The new leadership structure is designed to support a more systematic phase of growth while retaining the network’s peer-to-peer advisory model.

Editó: @fonta

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