Esportes da Sorte Celebrates Corinthians’ 116th Anniversary

Brazil.- September 17, 2026 www.zonadeazar.com Sport Club Corinthians Paulista is celebrating 116 years of history, and Esportes da Sorte is paying tribute to the club and its loyal fan base, the Fiel Torcida, with a series of initiatives. As Timão’s master sponsor, the brand is launching a commemorative video honoring the black-and-white club’s legacy and adopting the club’s color scheme on its official channels, painting its entire social media feed black and white.

“The Fiel Torcida is the beating heart of Corinthians, and every initiative is designed to honor that dedication. Wearing our black-and-white jerseys and calling on fans to join the greatest ‘poropopó’ in history are ways to recognize those who make the club great, while maintaining our commitment to creating unforgettable memories and strengthening this synergy,” says Davi Oliveira, Head of Soccer at Grupo Esportes Gaming Brasil.

Since the agreement began in 2024, Esportes da Sorte and Corinthians have developed brand activation and fan engagement initiatives, including activities on game days, hospitality events, social media campaigns, and on-field activities. The sponsorship has contributed to strengthening sports and institutional projects, including support for the “Doe Arena Corinthians” campaign, which raised over R$40 million.

On the field, the support helped secure the permanent signing of goalkeeper Hugo Souza—whose penalty save was decisive in winning the Paulista Championship—and facilitated the arrival of Dutch forward Memphis Depay. The player was a key figure in the team’s run of nine consecutive wins in the 2025 Brazilian Championship, which propelled the club into contention for a spot in the Libertadores. Throughout this period, initiatives such as giveaways, VIP box experiences, and appearances at the Arena continuously brought the brand closer to the Fiel fanbase.

“Celebrating Corinthians’ 116th anniversary means honoring a passion that drives tens of millions of fans across the globe. From the very beginning of our journey as a master sponsor, our goal has been to walk alongside the fans and generate real returns for the club. Seeing this project take root both on and off the field reinforces our pride in being part of this history,” added the executive.

The success of this joint effort led to the renewal of the master sponsorship contract through December 31, 2029, expanding the package of assets, activations, and institutional initiatives. The new agreement provides for an estimated investment of R$150 million per year, with performance-based mechanisms that could raise the total to over R$200 million. The funds are allocated entirely to Corinthians, which is responsible for managing the funds. The partnership includes the brand’s presence on the uniforms of the men’s, women’s, and youth soccer teams, as well as digital initiatives and support for social projects.

About Esportes da Sorte

Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating 100% domestically and licensed by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil—a group that also owns the Onabet and Lottu brands.

The company is part of a group certified as a Great Place to Work and generates approximately 1,000 direct and indirect jobs. Its pillars are innovation, a commitment to responsible gaming, and advocacy for industry regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening practices related to control, prevention of gambling addiction, and user protection.

In addition to sports betting, Esportes da Sorte consistently invests in sports, culture, and social projects. It is a master sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, in addition to supporting major cultural initiatives such as the Galo da Madrugada, Carnival in cities like Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand is also expanding its digital presence through creative campaigns and partnerships with influencers, strengthening its connection with the public on online platforms.

Edited by @pererarte   www.zonadeazar.com