DELULU Gaming to Host 300 C-Level Executives in Lisbon

Portugal.- 24 September 2026 | www.zonadeazar.com DELULU Gaming has announced a private dinner in Lisbon for C-level executives, partners and senior iGaming industry leaders.

The event will take place on 30 September alongside SBC Summit Lisbon 2026 and is expected to bring together around 300 professionals.

DELULU Port of Call: Lisbon

The event has been created under the DELULU Port of Call: Lisbon concept.

The company wants to provide a networking environment outside the traditional rhythm of conferences, exhibition stands and back-to-back meetings.

Event Date

The private dinner will take place on 30 September 2026.

It is scheduled to begin at 20:00 during the second day of SBC Summit Lisbon.

Bonança Venue

The event will be held at Bonança – Associação Naval de Lisboa.

Located on the Tagus waterfront, the venue has a strong connection to Lisbon’s maritime heritage.

Around 300 Guests

DELULU expects approximately 300 iGaming executives and industry leaders to attend.

The guest list will primarily include:

  • Operators.
  • Partners.
  • C-level executives.
  • Suppliers.
  • Commercial leaders.
  • Senior industry decision-makers.

Invite-Only Format

Attendance will be limited to approved guests.

Industry professionals can request an invitation through registration, although submitting a request does not automatically guarantee access.

Limited Capacity

The company confirmed that capacity will remain restricted.

The format is intended to preserve a more focused environment where attendees can spend more time in conversation.

Beyond Traditional Networking

DELULU is positioning the event as an alternative to the intense pace of major industry exhibitions.

At events such as SBC Summit, executives often move between multiple meetings with limited time to develop relationships beyond their immediate commercial agendas.

Informal Conversations

The dinner is designed to provide a more relaxed setting.

There will be no:

  • Conference panels.
  • Corporate presentations.
  • Formal speeches.
  • Structured meeting programme.

The focus will instead be on conversation and relationship-building.

Portuguese Food

The evening will feature Portuguese food.

The approach is intended to connect the experience with Lisbon’s local character.

Drinks and Live Music

The programme will also include:

  • Drinks.
  • Live music.
  • Networking areas.
  • Informal conversations.

DELULU wants participants to have sufficient time to interact without the time pressure associated with the exhibition floor.

Maritime Theme

The company will use Bonança’s nautical atmosphere as part of the event design.

The venue will feature elements including:

  • Fishing nets.
  • Ropes.
  • Anchors.
  • Nautical objects.
  • Portuguese tiles.

DELULU Visual Identity

Traditional Lisbon aesthetics will be combined with DELULU’s own brand language.

The company’s signature pink will appear throughout the nautical and tile-inspired environment.

Brand Characters

Familiar DELULU characters will also be incorporated into the evening.

The company plans to reinterpret them as:

  • Sailors.
  • Captains.
  • Characters inspired by historic Lisbon.

Extending the Brand Beyond Games

The event is designed to move DELULU’s visual universe beyond digital products.

The company is combining product identity, physical experience and networking within a single brand activation.

Growing Partner Network

Since entering the market, DELULU Gaming has been actively expanding its partner network.

The Lisbon dinner provides an opportunity to bring together many of the relationships established during its first months of operation.

Building Deeper Relationships

The company wants to move relationships beyond:

  • Video calls.
  • Emails.
  • Messaging.
  • Short exhibition meetings.

The evening is intended to offer more time for meaningful interaction.

Danielle Calafato

DELULU Gaming CCO Danielle Calafato highlighted the pace at which the business has developed new relationships during its opening months.

She said the company wants to use the Lisbon gathering to spend quality time with existing partners while meeting people with whom it may build future projects.

New Business Opportunities

The event is also intended to generate:

  • New contacts.
  • Commercial opportunities.
  • Product ideas.
  • Collaborations.
  • Long-term partnerships.

SBC Summit Presence

DELULU Gaming will also exhibit officially at SBC Summit Lisbon.

The company will attend the event from 29 September to 1 October.

Stand A225

Its team will be based at Stand A225, Hall 1.

The company plans to showcase its games, recent releases and future commercial plans.

Games on the Big Screen

Visitors will be able to try selected DELULU titles directly at the stand.

The company will use the opportunity to demonstrate how its games are designed around areas such as:

  • Player attraction.
  • Engagement.
  • Retention.
  • Long-term player value.

Commercial Meetings

During SBC Summit, DELULU will hold scheduled meetings with operators, aggregators and other industry partners.

The private dinner will complement those conversations in a less structured environment.

Side Events Gain Importance

Activities outside official exhibition hours have become increasingly important at major gaming conferences.

Companies are using private dinners, parties and networking events to extend commercial interaction beyond the show floor.

Industry Context

SBC Summit Lisbon will once again bring together a significant share of the global betting and iGaming industry.

The concentration of international executives makes Lisbon an important environment for partnerships and business development.

Next Steps and Impact

DELULU Gaming will host its private gathering at Bonança on 30 September while simultaneously maintaining its commercial presence at SBC Summit Lisbon.

The company intends to use the two environments for different purposes: the exhibition stand for product demonstrations and formal meetings, and DELULU Port of Call for deeper relationship-building.

The initiative reinforces a strategy in which events, brand identity and networking operate as integrated business-development tools.

Editó: @fonta

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