Optimove Brings AI and Ignite+ to the SBC Summit Lisbon 2026
The company will welcome operators and partners from Latin America and around the world to its booth during the three-day event, with a focus on AI and solutions for iGaming startups
Israel.- September 24, 2026 www.zonadeazar.com Optimove, the leading iGaming player engagement platform and creator of Positionless Marketing, has confirmed its participation in the SBC Summit Lisbon 2026, one of the world’s largest events in the betting and iGaming industry, which will take place from September 29 to October 1, 2026, at the Lisbon International Fair (FIL) and the MEO Arena, located in Parque das Nações.
After stops in Mexico City and Recife, the Optimove team will be at booth A421 to showcase the platform’s latest innovations, including Optimove AI and Optimove Ignite+, a program dedicated to iGaming startups, as well as welcoming visitors to Play & Win, a game that invites participants to experience, firsthand, Optimove’s gamification and engagement approach.
For Brazilian operators—especially small and medium-sized ones seeking to compete more efficiently in a rapidly expanding regulated market— the event is an opportunity to see firsthand how an AI-powered CRM marketing platform can accelerate business growth, and how Optimove Ignite+, a program created specifically for expanding operators, offers a structured path to growth with enterprise-level technology without the need for large in-house teams.
Optimove AI: the only AI toolset focused on marketing teams
Optimove AI is the only AI toolset for CRM marketing that operates on three levels: within the platform, with Native AI; outside the platform, through Optimove MCP; and in conjunction with the platform, in a customized manner, through Optimove’s Custom Apps.
· Native AI — native artificial intelligence within the platform, offering a conversational agent—Optigenie—and integrated specialized agents that work alongside marketers to create content and optimize campaigns in real time.
· Optimove MCP — connects Optimove to external AI tools, such as Claude and ChatGPT, allowing teams to create audiences, design campaigns, and analyze performance without leaving these platforms.
· Custom Apps — customized applications built on top of Optimove to meet the specific needs of each operator, including small and medium-sized ones.
Optimove Ignite+: The Program to Scale iGaming Startups
Optimove Ignite+ is a program designed for pre-launch operators or online casino and sports betting startups that includes pre-built player journeys, a dedicated CRM specialist, and preferential commercial and pricing terms—all powered by AI from day one within the Optimove platform.
The program includes:
· Expert CRM guidance — direct access to Optimove consultants with in-depth knowledge of the iGaming sector, offering personalized strategic support (segmentation, benchmarking, preparation for major sporting events, etc.).
· Simplified onboarding — quick integration with the platform; the operator only needs to provide player and transaction data, and the Optimove team takes care of the rest.
· Pre-built player journeys — birthday emails, balance reminders, and a set of ready-to-use, customizable retention flows that eliminate the need to set everything up from scratch.
· Exclusive insights and benchmarks — proprietary reports that help operators compare performance and refine their strategy.
· AI from day one — AI agents and assistants continuously optimize campaign segmentation, timing, and messaging, without requiring additional technical or development support.
· Full access to the Optimove platform — the program does not restrict access to any part of the platform.
· Preferential commercial terms — pricing and terms tailored to the reality of an early-stage operator.
From automation to data-driven campaigns: Optimove executives take the stage at the SBC Summit
Optimove will also take the stage as part of the event’s official program, with two panels exploring how AI is reshaping everything from the internal operations of teams to the way campaigns are planned:
· September 30, 3:50 p.m.* — “AI Agents in Action: Autonomous Systems Transforming Modern Workflows”, with Adi Dagan, Senior Director of Partnerships at Optimove.
· October 1, 12:00 PM* — “Designing Campaigns the Data Can Read”, with David Hardy, Vice President of Professional Services at Optimove
*Lisbon local time
About Optimove
Optimove is the creator of Positionless Marketing and the #1 platform for player engagement in iGaming and sports betting. Positionless Marketing frees marketing teams from the constraints of fixed roles, empowering every professional to execute any task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling teams to deliver more personalized engagement to their customers.
For the second consecutive year, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisions, predictive insights, and ability to orchestrate thousands of personalized campaigns in real time across different channels. AI-driven marketing is a hallmark of Optimove’s leadership.
By incorporating AI directly into its platform since 2012, Optimove has paved the way for the current standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate, for decision-making and campaign orchestration across multiple channels; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered suite is at the forefront of empowering marketers to streamline workflows—from insight to creation to optimization. Optimove offers industry-specific and use-case-specific solutions to leading consumer brands worldwide.
To learn more, visit https://www.optimove.com/.
