FIRST.bet Goes Live with Grupo Slots in Argentina
Grupo Slots deepens its regulated Argentine footprint as FIRST.bet’s sportsbook engine goes live across the group’s platform
Bulgaria.- September 24, 2026 www.zonadeazar.com FIRST.bet, the Tier-1 sportsbook technology provider, has gone live with Grupo Slots, a long-established regulated operator group in Argentina, bringing its sportsbook engine to the group’s platform. The launch is live on Jugadon, one of Grupo Slots’ brands, with FIRST.bet’s sportsbook engine now powering its online betting offering.
The launch marks another step in FIRST.bet’s deepening presence in Argentina’s regulated online betting sector, following its earlier entry into the market through a separate operator partnership. With Grupo Slots now live, FIRST.bet continues to build out its footprint across the country’s licensed provincial framework, an increasingly important growth corridor for the company in Latin America.
Grupo Slots selected FIRST.bet for its sportsbook technology on the strength of its trading capability, risk management and localisation for Argentine players, all delivered through the fully managed sportsbook engine. The partnership gives the group’s Jugadon brand a sports betting product built for the demands of a regulated market.
The go-live with Grupo Slots reinforces FIRST.bet’s position as a trusted sportsbook partner for operators navigating Argentina’s provincial licensing landscape, and adds to a client roster of operators across multiple continents who have chosen FIRST.bet technology to power their sports betting offering.
Tom Light, Founder and CEO, FIRST.bet, said:
“Grupo Slots is an established, regulated operator group in Argentina, not somebody testing the waters. When a group like that brings in a sportsbook partner, it’s not about swapping vendors, it’s about trading and risk management that can actually hold up. That’s what we deliver, and it’s another step in how seriously we’re building out Argentina.”
Lucas Baffetti, Commercial Manager, Grupo Slots, said:
“Choosing First.bet’s sportsbook is a growth opportunity for Jugadon.bet.ar. It strengthens our gamification tools and improves the user experience, which we expect to translate into greater player loyalty. We are rolling it out as a joint effort, and that collaboration is what will allow us to make the most of First.bet’s technology, with benefits across the entire value chain.”
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
About Grupo Slots
Founded in 1985, Grupo Slots is one of Argentina’s leading entertainment companies. The group runs casinos, gaming rooms, bingo halls and horse racing venues; operates the online gaming platform Jugadon.bet.ar; and handles the management, operation and marketing of the San Luis Lottery. It also develops its own gaming technology and extends into hospitality with the Epic Hotels chain, as well as restaurants and event venues. Today Grupo Slots brings together 24 brands across 27 locations, with a team of over 900 employees. The company operates under a corporate culture of integrity and compliance, with responsible gaming at the center of its customer commitment.
Edited by @pererarte www.zonadeazar.com
