Octoplay Expands UK Presence with MrQ Launch, Reaching 13 Operators
United Kingdom.- 3 November 2026 | www.zonadeazar.com Octoplay, the international online casino games developer, has launched its content portfolio with MrQ, further expanding its presence in the regulated United Kingdom market.
The integration makes MrQ Octoplay’s thirteenth operator group in the UK, continuing a commercial expansion strategy that began in December 2023 with Paddy Power and Betfair.
The company continues strengthening its distribution network through partnerships with established operators, including bet365 and evoke.
MrQ Becomes Octoplay’s Thirteenth UK Operator Partner
The integration of Octoplay’s games into MrQ represents another step in the supplier’s commercial expansion.
With this launch, Octoplay reaches 13 operator groups in the United Kingdom, making it the market where the company has its widest operator coverage.
The agreement enables MrQ to incorporate the studio’s content into its online casino platform, expanding the entertainment options available to customers.
The partnership also strengthens Octoplay’s position among content suppliers operating under British gambling regulations.
Expansion Began in 2023
Octoplay received its licence from the UK Gambling Commission (UKGC) in March 2023.
In December of that year, the company launched its first games in the British market through agreements with Paddy Power and Betfair.
Since then, the supplier has progressively expanded its presence through additional commercial partnerships.
Its operator network includes established brands such as bet365 and businesses within the evoke group.
The MrQ agreement continues this strategy, developed over almost three years of commercial activity in the United Kingdom.
Ralitsa Georgieva Highlights the Market’s Importance
Ralitsa Georgieva, CEO of Octoplay, emphasised the significance of the British market in the company’s international development.
“We launched our first game in the UK, so this market sets the standard for everything we build,” she stated.
Georgieva also noted that British operators regularly reorganise their casino lobbies according to game performance.
In this environment, she considers securing additional operator relationships an important commercial endorsement.
For Octoplay, continued expansion in the UK provides an opportunity to strengthen partnerships with operators that consistently evaluate content performance.
MrQ Prioritises Game Performance
Daniel Pascoe, Senior Casino Manager at MrQ, explained that the operator applies strict criteria when selecting content for its platform.
“We’re picky about what goes in our lobby. Every game has to earn its place with our players, not just fill a slot,” he said.
Pascoe highlighted Octoplay’s approach to developing games specifically suited to British audiences.
He also confirmed that the supplier’s content has become an established part of MrQ’s casino offering since going live.
His comments underline the importance the operator places on game performance and customer experience.
Octoplay Approved in 20 Regulated Jurisdictions
The UK expansion forms part of a broader international development strategy.
Octoplay is currently approved to operate in 20 regulated jurisdictions across Europe, North America and Latin America.
Markets where the supplier holds regulatory approvals include:
- United Kingdom.
- Malta.
- Sweden.
- Italy.
- Spain.
- Belgium.
- Netherlands.
- Denmark.
- Brazil.
- Ontario and Alberta in Canada.
- New Jersey, Michigan and Pennsylvania in the United States.
This regulatory footprint enables the studio to distribute its products through agreements with authorised operators across multiple markets.
United Kingdom Remains a Strategic Market
The United Kingdom represents a strategic market for Octoplay because of its established regulatory framework and concentration of major international online gambling operators.
The company identifies the jurisdiction as the market where it has established its greatest number of commercial partnerships.
Its strategy focuses on supplying content to operators that select games according to performance and player engagement.
The agreement with MrQ reinforces this approach while increasing the visibility of Octoplay’s portfolio in the British market.
Innovation and Content Development
Octoplay develops slot games and entertainment solutions for online casino platforms.
Its portfolio includes different mechanics and features designed to diversify operators’ gaming offerings.
The studio also develops additional functionality for its products, including prize systems and special game features.
Its commercial model combines the development of new content with expanding distribution agreements across regulated markets.
The MrQ integration creates another opportunity to assess how its products perform among British customers.
Industry Impact and Next Steps
The launch with MrQ strengthens Octoplay’s presence in one of its most important international markets.
Adding a thirteenth operator group demonstrates the continuation of its expansion strategy through commercial partnerships.
For MrQ, the agreement enables the operator to broaden its gaming portfolio with content from a supplier already established across several British platforms.
With 13 operator groups in the United Kingdom and regulatory approvals across 20 jurisdictions, Octoplay continues consolidating its international growth through its latest integration with MrQ.
Neither company has disclosed financial terms or investment figures relating to the agreement.
Edited by: @fonta
