Sportradar Powers Microsoft’s Sports Experience

Milliseconds Matter: How Sportradar Enhances Microsoft’s Sports Experience
USA.- November 03, 2026 www.zonadeazar.com Every day, millions of people turn to Microsoft to find out what just happened in the game: the score, the stats, the update that arrives the moment it happens. What they never see is everything that happens in between: the journey—measured in fractions of a second—from a play on the court, field, ice, or in the stadium to a piece of data in your search results, your feed, or a response from Copilot.

That journey goes through Sportradar.

Geraldine Russell, who leads AI Data Partnerships at Microsoft, and Lane Shipley, an enterprise client partner at Sportradar, discuss the foundation of a relationship built to scale and endure. It’s a partnership where Sportradar’s vast network of official data partnerships captures the action right on the court and field and delivers it to Microsoft products in seconds—sometimes in milliseconds—so it feels instantaneous to every fan.

Edited by @pererarte   www.zonadeazar.com