Argentina: Betano Becomes River Plate’s New Main Shirt Sponsor

Argentina – May 6, 2025 | www.zonadeazar.com – Club Atlético River Plate has officially signed a sponsorship deal with Kaizen Gaming, a global leader in the gaming industry and parent company of Betano. Starting this season, Betano becomes the main shirt sponsor for one of Argentina’s most iconic football clubs.

This partnership marks a strategic milestone for Kaizen Gaming, which launched Betano in Argentina just one year ago. The brand already ranks among the top online betting platforms in the country.

Alongside expanding its sponsorship presence, Kaizen Gaming continues to reinforce its commitment to social responsibility, promoting safe and responsible gambling environments worldwide.

For River Plate, the deal strengthens the club’s international visibility and revenue diversification, showcasing a shared commitment to innovation, excellence, and alliances with leading global brands.

Details of the Betano and River Plate Partnership

Jorge Brito, president of River Plate, commented:

“This is a major step in joining forces with Kaizen Gaming and its Betano brand. They share our global vision and are present in 19 markets. Their involvement with the Copa América 2024 and the Betano Tournament of Argentina’s Professional Football League shows their marketing strength.

River Plate is a global leader in sports marketing and the most popular club in the world, recognized for its passionate fanbase and legendary stadium, where we’ve hosted over 85 sold-out matches. We’re proud to welcome Betano to our community.”

Stefano Di Carlo, River Plate’s General Secretary, added:

“This agreement is the result of a long-term strategy to position River as a global football powerhouse, backed by more than 120 years of sporting success.

Betano’s decision to partner with us confirms the global appeal and trust in our institutional and sporting project.”

Kaizen Gaming on the Importance of Partnering with River Plate

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, stated:

“River Plate is a football institution with one of the largest fan bases worldwide and over 120 years of tradition.

Our discussions revealed a strong alignment in values, ambition, and vision for the future between Betano and River Plate.

The club’s passion is unmatched, and we are thrilled to be part of their next historic chapter.”

About Kaizen Gaming and Betano

Kaizen Gaming is one of the world’s largest GameTech companies, placing a strong focus on technology and people. The company continuously enhances the betting experience and promotes responsible entertainment across its international markets.

Kaizen is the owner of Betano, a leading online sports betting and gaming brand operating in Europe, the Americas, and Africa, with more than 2,700 employees across its global teams.

The company has earned multiple international recognitions, including seven awards at the 2024 EGR Operator Awards, featuring top honors such as “Operator of the Year” and “Employer of the Year.”

Other awards include:

• Best Affiliate Program

• Best Football Betting Operator

• Best Proprietary Product

• Best In-Play Sports Operator

• Best Mobile Sports Product

Editor: @_fonta | Source: www.zonadeazar.com